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person:"Johnson, Kim K. P."
~person:"Ahn, SooKyoung"
~subject:"Consumer behaviour"
~subject:"Prognose"
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Consumer behaviour
Prognose
Fashion
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Mode
7
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3
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3
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2
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2
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2
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Backers' motivations
1
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Johnson, Kim K. P.
Ahn, SooKyoung
Ko, Eunju
24
Choi, Tsan-Ming
13
Henninger, Claudia E.
10
Khare, Arpita
8
Loureiro, Sandra Maria Correia
7
Ozuem, Wilson
7
Ryding, Daniella
7
Shen, Bin
7
Vignali, Gianpaolo
7
Jain, Sheetal
6
Kim, Kyung Hoon
6
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Ranfagni, Silvia
6
Suha Fouad Salem
6
Workman, Jane E.
6
Bosah, Genevieve
5
Brooksworth, Frederica
5
Kautish, Pradeep
5
Kim, HaeJung
5
Kim, Sang Jin
5
Lee, Yuri
5
McCormick, Helen
5
Seo, Yuri
5
Su, Jin
5
Blazquez Cano, Marta
4
Cervellon, Marie-Cécile
4
Choo, Ho Jung
4
Das, Manish
4
Iran, Samira
4
Kang, Jiyun
4
Kinley, Tammy R.
4
Kumar, Sandeep
4
Perry, Patsy
4
Phau, Ian
4
Phillips, Barbara J.
4
Sadachar, Amrut
4
Wu, Juanjuan
4
Yu, Hong
4
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Journal of fashion marketing and management
3
European journal of marketing : EJM
1
Journal of retailing and consumer services
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
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1
To buy or to back? : backers' motivations for fashion crowdfunding projects
Ahn, SooKyoung
- In:
Journal of fashion marketing and management
27
(
2023
)
2
,
pp. 335-351
Persistent link: https://www.econbiz.de/10014288881
Saved in:
2
Shame or pride? : the moderating role of self-construal on moral judgements concerning fashion counterfeits
Kim, Jae-eun
;
Johnson, Kim K. P.
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1431-1450
Persistent link: https://www.econbiz.de/10010414757
Saved in:
3
Investigating fashion disposition with young consumers
Lee, Ji Young
;
Halter, Holly
;
Johnson, Kim K. P.
;
Ju, Haewon
- In:
Young consumers : insight and ideas for responsible …
14
(
2013
)
1
,
pp. 67-78
Persistent link: https://www.econbiz.de/10009742861
Saved in:
4
Fashion collaboration or collision? : examining the match-up effect in co-marketing alliances
Ahn, SooKyoung
;
Kim, HaeJung
;
Forney, Judith A.
- In:
Journal of fashion marketing and management
14
(
2010
)
1
,
pp. 6-20
Persistent link: https://www.econbiz.de/10003958634
Saved in:
5
Forecasting the US fashion industry with industry professionals, part 2 : production and retailing
Kim, Eundeok
;
Johnson, Kim K. P.
- In:
Journal of fashion marketing and management
13
(
2009
)
2
,
pp. 268-278
Persistent link: https://www.econbiz.de/10003858483
Saved in:
6
Co-marketing alliances between heterogeneous industries : examining perceived match-up effects in product brand and alliance levels
Ahn, SooKyoung
;
Kim, HaeJung
;
Forney, Judith A.
- In:
Journal of retailing and consumer services
16
(
2009
)
6
,
pp. 477-485
Persistent link: https://www.econbiz.de/10003906201
Saved in:
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