To buy or to back? : backers' motivations for fashion crowdfunding projects
SooKyoung Ahn
| Year of publication: |
2023
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|---|---|
| Authors: | Ahn, SooKyoung |
| Published in: |
Journal of fashion marketing and management. - Bradford : Emerald, ISSN 1758-7433, ZDB-ID 2109286-2. - Vol. 27.2023, 2, p. 335-351
|
| Subject: | Backers' motivations | Crowdfunding | Extrinsic motivation | Fashion rewards | Intrinsic motivation | Social motivation | Motivation | Mode | Fashion | Leistungsmotivation | Work motivation | Konsumentenverhalten | Consumer behaviour | Leistungsanreiz | Performance incentive |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JFMM-01-2022-0013 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014288881