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person:"Juanchich, Marie"
~isPartOf:"Marketing letters : a journal of research in marketing"
~person:"Baghi, Ilaria"
~subject:"Crisis communications"
~subject:"Underdog"
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How the sender's positioning and the target's CSR record influence the effectiveness of scapegoating crisis communications
Antonetti, Paolo
;
Baghi, Ilaria
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
4
,
pp. 411-423
Persistent link: https://www.econbiz.de/10012793418
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