How the sender's positioning and the target's CSR record influence the effectiveness of scapegoating crisis communications
Year of publication: |
2021
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Authors: | Antonetti, Paolo ; Baghi, Ilaria |
Published in: |
Marketing letters : a journal of research in marketing. - New York, NY : Springer Science + Business Media B.V, ISSN 1573-059X, ZDB-ID 1478939-5. - Vol. 32.2021, 4, p. 411-423
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Subject: | Crisis communications | Scapegoating | Apology | Underdog | CSR | Corporate Social Responsibility | Corporate social responsibility | Öffentlichkeitsarbeit | Public relations | Krisenmanagement | Crisis management | Risikokommunikation | Risk communication | Kommunikation | Communication |
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Antonetti, Paolo, (2021)
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