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person:"König, Tobias"
~person:"Kalliny, Morris"
~subject:"United States"
~type_genre:"Article in journal"
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Search: subject_exact:"Kulturelle Werte"
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Journal of global marketing
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ECONIS (ZBW)
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Cultural differences and similarities in television commercials in the Arab world and the United States
Kalliny, Morris
;
Saran, Anshu
;
Ghanem, Salma
;
Fisher, …
- In:
Journal of global marketing
24
(
2011
)
1
,
pp. 41-57
Persistent link: https://www.econbiz.de/10008987052
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2
The role of the advertising agency in the cultural message content of advertisements : a comparison of the Middle East and the United States
Kalliny, Morris
;
Ghanem, Salma
- In:
Journal of global marketing
22
(
2009
)
4
,
pp. 313-328
Persistent link: https://www.econbiz.de/10003899965
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