The role of the advertising agency in the cultural message content of advertisements : a comparison of the Middle East and the United States
Morris Kalliny; Salma Ghanem
| Year of publication: |
2009
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|---|---|
| Authors: | Kalliny, Morris ; Ghanem, Salma |
| Published in: |
Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 1034619-3. - Vol. 22.2009, 4, p. 313-328
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| Subject: | Printwerbung | Print advertising | Soziale Werte | Social values | Kultur | Culture | Mittlerer Osten | Middle East | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003899965