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person:"Kalai, Ehud"
~language:"eng"
~person:"Zaccour, Georges"
~subject:"Brand"
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Search: subject_exact:"Spieltheorie"
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Spieltheorie
121
Game theory
115
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20
Dynamic game
18
Dynamisches Spiel
18
Nash equilibrium
18
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Equilibrium theory
11
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Vertriebsweg
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Kalai, Ehud
Zaccour, Georges
Amrouche, Nawel
4
Karray, Salma
3
Martín Herrán, Guiomar
3
Chen, Jing
2
Choi, Seung-chan
2
Cooper, Lee G.
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Dana, James D.
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Gou, Qinglong
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Matsubayashi, Nobuo
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Midgley, David F.
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Balasubramanian, Ganesh
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Journal of marketing channels : ... distribution systems, strategy, and management
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When should a retailer invest in brand advertising?
Pnevmatikos, Nikolaos
;
Vardar, Baris
;
Zaccour, Georges
- In:
European journal of operational research : EJOR
267
(
2018
)
2
,
pp. 754-764
Persistent link: https://www.econbiz.de/10011812741
Saved in:
2
Brand imitation: a dynamic-game approach
Crettez, Bertrand
;
Hayek, Naila
;
Zaccour, Georges
- In:
International journal of production economics
205
(
2018
),
pp. 139-155
Persistent link: https://www.econbiz.de/10011931420
Saved in:
3
Branding decisions for retailers' private labels
Amrouche, Nawel
;
Ben Rhouma, Tarek
;
Zaccour, Georges
- In:
Journal of marketing channels : ... distribution …
21
(
2014
)
2
,
pp. 100-115
Persistent link: https://www.econbiz.de/10010362476
Saved in:
4
Feedback Stackelberg equilibrium strategies when the private label competes with the national brand
Amrouche, Nawel
;
Martín Herrán, Guiomar
;
Zaccour, Georges
-
2008
Persistent link: https://www.econbiz.de/10003786967
Saved in:
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