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person:"Keller, Kevin Lane"
~isPartOf:"Harvard business review : HBR"
~subject:"Brand management"
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Should Lilypad's hotels be marketed under the corporate brand or their own brands?
Keller, Kevin Lane
- In:
Harvard business review : HBR
86
(
2008
)
2
,
pp. 56
Persistent link: https://www.econbiz.de/10003623088
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