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person:"Keller, Kevin Lane"
~person:"Vargo, Stephen L."
~subject:"Marketingmanagement"
~subject:"Supplier relationship management"
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Marketingmanagement
Supplier relationship management
Marketing theory
50
Marketingtheorie
50
Service-Dominant Logic
24
Service-dominant logic
24
Marketing
19
Marketing management
15
Theory
14
Theorie
12
Betriebliche Wertschöpfung
9
Dienstleistungsmarketing
9
Services marketing
9
Value creation
9
Dienstleistung
8
Beziehungsmarketing
7
Relationship marketing
7
Services
7
USA
6
United States
6
Institutional economics
5
Institutionenökonomik
5
Institutions
5
Product
5
Produkt
5
Criticism
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Ecosystems
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History of economic thought
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Kritik
3
Lieferantenmanagement
3
Management
3
Theory of value
3
Werttheorie
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service-dominant logic
3
Ökonomische Ideengeschichte
3
B-to-B-Marketing
2
Bundling strategy
2
Business-to-business marketing
2
Customer integration
2
Innovation
2
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16
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English
15
German
4
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Keller, Kevin Lane
Vargo, Stephen L.
Kotler, Philip
25
Sheth, Jagdish N.
15
Kleinaltenkamp, Michael
9
Perreault, William D.
9
Homburg, Christian
8
Kuß, Alfred
8
McCarthy, Edmund Jerome
8
Walker, Orville C.
8
Grönroos, Christian
7
Hunt, Shelby D.
7
Krohmer, Harley
7
Tadajewski, Mark
7
Wensley, Robin
7
Kumar, V.
6
Mullins, John W.
6
Aghazadeh, Hashem
5
Cannon, Joseph P.
5
Lusch, Robert F.
5
Pilarczyk, Bogna
5
Baker, Stephen
4
Freiling, Jörg
4
Kollmann, Tobias
4
Lehmann, Donald R.
4
Baker, Michael John
3
Bliemel, Friedhelm
3
Claßen, Matthias
3
Di Benedetto, C. Anthony
3
Diamantopoulos, Adamantios
3
Dibb, Sally
3
Doherty, Anne Marie
3
Evans, Kenneth R.
3
Hammann, Peter
3
Håkansson, Håkan
3
Jaworski, Bernard J.
3
Lindgreen, Adam
3
Madhavaram, Sreedhar
3
Opresnik, Marc Oliver
3
Saren, Michael
3
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Pearson Deutschland GmbH
1
Pearson Studium
1
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Always learning
2
Pearson one series
2
wi - Wirtschaft
2
wi wirtschaft
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Marketing-mix strategies - product strategy and promotion strategy
1
Pearson one
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ECONIS (ZBW)
19
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1
Marketing-Management : Konzepte - Instrumente - Unternehmensfallstudien
Kotler, Philip
;
Keller, Kevin Lane
;
Chernev, Alexander
; …
-
2023
-
16., aktualisierte Auflage
Persistent link: https://www.econbiz.de/10013459247
Saved in:
2
Marketing-Management : Konzepte - Instrumente - Unternehmensfallstudien
Kotler, Philip
;
Keller, Kevin Lane
;
Opresnik, Marc Oliver
-
2017
-
15., aktualisierte Auflage
Persistent link: https://www.econbiz.de/10011850131
Saved in:
3
A framework for marketing management
Kotler, Philip
-
2016
-
Sixth edition, global edition
Persistent link: https://www.econbiz.de/10011286371
Saved in:
4
Marketing management
Kotler, Philip
;
Keller, Kevin Lane
-
2016
-
15, global edition
Persistent link: https://www.econbiz.de/10013547290
Saved in:
5
Marketing-Management : Konzepte - Instrumente - Unternehmensfallstudien
Kotler, Philip
;
Keller, Kevin Lane
;
Opresnik, Marc Oliver
-
2015
-
14., aktualisierte Auflage
Persistent link: https://www.econbiz.de/10014009456
Saved in:
6
A framework for marketing management
Kotler, Philip
;
Keller, Kevin Lane
-
2012
-
5. ed., international ed.
Persistent link: https://www.econbiz.de/10009373766
Saved in:
7
Marketing management
Kotler, Philip
-
2012
-
2. European ed.
Persistent link: https://www.econbiz.de/10009570770
Saved in:
8
Marketing management
Kotler, Philip
;
Keller, Kevin Lane
-
2012
-
14. ed., global ed.
Persistent link: https://www.econbiz.de/10009299400
Saved in:
9
Marketing management
Kotler, Philip
;
Keller, Kevin Lane
;
Brady, Mairead
; …
-
2009
-
1. publ., [european ed.]
Persistent link: https://www.econbiz.de/10003792025
Saved in:
10
From goods to service(s) : divergences and convergence of logics
Vargo, Stephen L.
;
Lusch, Robert F.
-
2009
Persistent link: https://www.econbiz.de/10003836309
Saved in:
1
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