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person:"Keller, Kevin Lane"
~subject:"Markenführung"
~type_genre:"Arbeitspapier"
~type_genre:"Fallstudiensammlung"
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Markenführung
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Keller, Kevin Lane
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Bacchiega, Emanuele
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ECONIS (ZBW)
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Best practice cases in branding : lessons from the world's strongest brands
Keller, Kevin Lane
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2008
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3. ed.
Persistent link: https://www.econbiz.de/10003722660
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Managing the corporate brand : the effects of corporate marketing activity on consumer evaluations of brand extensions
Keller, Kevin Lane
;
Aaker, David A.
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1997
Persistent link: https://www.econbiz.de/10010366609
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