Best practice cases in branding : lessons from the world's strongest brands
Year of publication: |
2008 ; 3. ed.
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Authors: | Keller, Kevin Lane |
Publisher: |
Upper Saddle Rivers, NJ : Pearson Education |
Subject: | Markenführung | Brand management | Marketingmanagement | Marketing management | Markentransfer | Brand extension | Markenimage | Brand image | Firmenimage | Corporate reputation | Markteintritt | Market entry | Markenpolitik |
Description of contents: | Table of Contents [gbv.de] ; Description [bvbr.bib-bvb.de] |
Extent: | 382 S. graph. Darst. |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Fallstudiensammlung ; Fallstudie ; Case study |
Language: | English |
ISBN: | 0-13-188865-X ; 978-0-13-188865-4 |
Source: | ECONIS - Online Catalogue of the ZBW |
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