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person:"Khare, Arpita"
~person:"Grewal, Dhruv"
~person:"Ko, Eunju"
~subject:"Bekleidung"
~subject:"Fashion"
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Search: subject_exact:"Consumer Behaviour"
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Bekleidung
Fashion
Consumer behaviour
192
Konsumentenverhalten
192
India
58
Indien
58
Einzelhandel
40
Retail trade
40
Beziehungsmarketing
36
Relationship marketing
36
Mode
32
Brand management
30
Markenführung
30
Luxury goods
27
Luxusgüter
27
Internet marketing
20
Online-Marketing
20
Online retailing
17
Online-Handel
17
Brand image
16
Markenimage
16
Social Web
16
Social web
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Brand
14
Markenartikel
14
Ladengestaltung
12
Store design
12
Bekleidungsindustrie
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Clothing
11
Clothing industry
11
Dienstleistungsqualität
11
Marketing management
11
Marketingmanagement
11
Preismanagement
11
Pricing strategy
11
Service quality
11
Advertising effects
10
Customer value
10
Environmental consciousness
10
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Khare, Arpita
Grewal, Dhruv
Ko, Eunju
Choi, Tsan-Ming
12
Henninger, Claudia E.
10
Yan, Ruoh-nan
9
Jin, Byoungho
8
Johnson, Kim K. P.
8
Vignali, Gianpaolo
8
Workman, Jane E.
8
Lee, Yuri
7
Lennon, Sharron J.
7
Loureiro, Sandra Maria Correia
7
Ozuem, Wilson
7
Ryding, Daniella
7
Sadachar, Amrut
7
Shen, Bin
7
Jain, Sheetal
6
Kautish, Pradeep
6
Kim, Kyung Hoon
6
Kim, Minjeong
6
Mogaji, Emmanuel
6
Ranfagni, Silvia
6
Su, Jin
6
Suha Fouad Salem
6
Varshneya, Geetika
6
Wu, Juanjuan
6
Bosah, Genevieve
5
Brooksworth, Frederica
5
Chattaraman, Veena
5
Das, Manish
5
Fiore, Ann Marie
5
Kang, Jiyun
5
Kim, HaeJung
5
Kim, Hye-yŏng
5
Kim, Sang Jin
5
Kwon, Wi-suk
5
McCormick, Helen
5
Phau, Ian
5
Rabolt, Nancy J.
5
Seo, Yuri
5
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Journal of business research : JBR
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of fashion marketing and management
4
Asia Pacific journal of marketing and logistics
3
International journal of consumer studies
3
Journal of international consumer marketing
2
Journal of targeting, measurement and analysis for marketing
2
Advances in culture, tourism and hospitality research
1
Emerald insight
1
International journal of advertising : the review of marketing communications
1
International journal of retail and distribution management
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International marketing review
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Journal of consumer marketing
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ECONIS (ZBW)
38
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1
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
2
The perceived value of digital fashion product and purchase intention : the mediating role of the flow experience in metaverse platforms
Park, Yeonseo
;
Ko, Eunju
;
Do, Boram
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2645-2665
Persistent link: https://www.econbiz.de/10014430272
Saved in:
3
The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
4
Green apparel buying : role of past behavior, knowledge and peer influence in the assessment of green apparel perceived benefits
Khare, Arpita
- In:
Journal of international consumer marketing
35
(
2023
)
1
,
pp. 109-125
Persistent link: https://www.econbiz.de/10014321457
Saved in:
5
The online flow and its influence on awe experience : an AI-enabled e-tail service exploration
Khare, Arpita
;
Kautish, Pradeep
;
Khare, Anshuman
- In:
International journal of retail and distribution management
51
(
2023
)
6
,
pp. 713-735
Persistent link: https://www.econbiz.de/10014281100
Saved in:
6
Antecedents to green apparel purchase behavior of Indian consumers
Khare, Arpita
;
Kautish, Pradeep
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
2
,
pp. 222-251
Persistent link: https://www.econbiz.de/10013177327
Saved in:
7
Impact of COVID-19 pandemic upon fashion consumer behavior : focus on mass and luxury products
Pang, Wonbae
;
Ko, Jisu
;
Kim, Sang Jin
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2149-2164
Persistent link: https://www.econbiz.de/10013552980
Saved in:
8
Influence of celebrities and online communities on Indian consumers' green clothing involvement and purchase behavior
Khare, Arpita
;
Sadachar, Amrut
;
Chakraborty, Swagata
- In:
Journal of fashion marketing and management
26
(
2022
)
4
,
pp. 676-699
Persistent link: https://www.econbiz.de/10013384582
Saved in:
9
Antecedents of sustainable fashion apparel purchase behavior
Kautish, Pradeep
;
Khare, Arpita
- In:
Journal of consumer marketing
39
(
2022
)
5
,
pp. 475-487
Persistent link: https://www.econbiz.de/10013399691
Saved in:
10
Consumer experiences of virtual reality : insights from VR luxury brand fashion shows
Jung, Jaesuk
;
Yu, Jihye
;
Seo, Yuri
;
Ko, Eunju
- In:
Journal of business research : JBR
130
(
2021
),
pp. 517-524
Persistent link: https://www.econbiz.de/10012544867
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