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person:"Khare, Arpita"
~person:"Grewal, Dhruv"
~person:"Ko, Eunju"
~subject:"Bekleidung"
~subject:"Social Web"
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Search: subject_exact:"Consumer Behaviour"
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Bekleidung
Social Web
Consumer behaviour
203
Konsumentenverhalten
193
India
64
Indien
58
Einzelhandel
40
Retail trade
40
Beziehungsmarketing
36
Relationship marketing
36
Fashion
35
Mode
33
Brand management
30
Markenführung
30
Luxury goods
27
Luxusgüter
27
Internet marketing
20
Online-Marketing
20
Online retailing
17
Online-Handel
17
Brand image
16
Markenimage
16
Social web
16
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Markenartikel
14
Clothing
12
Ladengestaltung
12
Store design
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Bekleidungsindustrie
11
Clothing industry
11
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11
Marketing management
11
Marketingmanagement
11
Preismanagement
11
Pricing strategy
11
Service quality
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10
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Khare, Arpita
Grewal, Dhruv
Ko, Eunju
Filieri, Raffaele
19
Dwivedi, Yogesh Kumar
15
Hollebeek, Linda D.
14
Loureiro, Sandra Maria Correia
14
Martínez-López, Francisco J.
14
Flavián Blanco, Carlos
13
Rita, Paulo
11
Casaló, Luis V.
10
Gázquez-Abad, Juan Carlos
10
Law, Chun Hung Roberts
10
Ranfagni, Silvia
10
Füller, Johann
9
Hennig-Thurau, Thorsten
9
Johnson, Kim K. P.
9
Kian Yeik Koay
9
Seo, Yuri
9
Stephen, Andrew T.
9
Usman, Osly
9
Veloutsou, Cleopatra
9
Akram, Umair
8
Bigné Alcañiz, J. Enrique
8
Hajli, Nick
8
Harrigan, Paul
8
Kwon, Wi-suk
8
Luo, Xueming
8
Ozuem, Wilson
8
Rana, Nripendra P.
8
Rather, Raouf Ahmad
8
Schivinski, Bruno
8
Sohail, M. Sadiq
8
Vrontis, Demetris
8
Wallace, Elaine
8
Yan, Ruoh-nan
8
Ahuja, Vandana
7
Cheung, Man Lai
7
Conduit, Jodie
7
Fiore, Ann Marie
7
Kim, Hye-yŏng
7
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Journal of business research : JBR
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of fashion marketing and management
3
International journal of consumer studies
2
Journal of international consumer marketing
2
International journal of advertising : the review of marketing communications
1
Journal of Consumer Marketing
1
Journal of consumer marketing
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of customer behaviour
1
Journal of marketing
1
Journal of marketing research
1
Journal of targeting, measurement and analysis for marketing
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Journal of the Academy of Marketing Science
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The journal of consumer marketing
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ECONIS (ZBW)
25
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1
Green apparel buying : role of past behavior, knowledge and peer influence in the assessment of green apparel perceived benefits
Khare, Arpita
- In:
Journal of international consumer marketing
35
(
2023
)
1
,
pp. 109-125
Persistent link: https://www.econbiz.de/10014321457
Saved in:
2
Antecedents to green apparel purchase behavior of Indian consumers
Khare, Arpita
;
Kautish, Pradeep
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
2
,
pp. 222-251
Persistent link: https://www.econbiz.de/10013177327
Saved in:
3
Antecedents of sustainable fashion apparel purchase behavior
Kautish, Pradeep
;
Khare, Arpita
- In:
Journal of consumer marketing
39
(
2022
)
5
,
pp. 475-487
Persistent link: https://www.econbiz.de/10013399691
Saved in:
4
Influence of celebrities and online communities on Indian consumers' green clothing involvement and purchase behavior
Khare, Arpita
;
Sadachar, Amrut
;
Chakraborty, Swagata
- In:
Journal of fashion marketing and management
26
(
2022
)
4
,
pp. 676-699
Persistent link: https://www.econbiz.de/10013384582
Saved in:
5
Sustainability and social media communication : how consumers respond to marketing efforts of luxury and non-luxury fashion brands
Kong, Hyun Min
;
Witmaier, Alexander
;
Ko, Eunju
- In:
Journal of business research : JBR
131
(
2021
),
pp. 640-651
Persistent link: https://www.econbiz.de/10012545032
Saved in:
6
UGC attributes and effects : implication for luxury brand advertising
Yu, Jihye
;
Ko, Eunju
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 945-967
Persistent link: https://www.econbiz.de/10012623909
Saved in:
7
Face forward: how employees' digital presence on service websites affects customer perceptions of website and employee service quality
Herhausen, Dennis
;
Emrich, Oliver
;
Grewal, Dhruv
; …
- In:
Journal of marketing research
57
(
2020
)
5
,
pp. 917-936
Persistent link: https://www.econbiz.de/10012271989
Saved in:
8
Investigating the role of knowledge, materialism, product availability, and involvement in predicting the organic clothing purchase behavior of consumers in the Indian market
Khare, Arpita
;
Sadachar, Amrut
;
Manchiraju, Srikant
- In:
Journal of international consumer marketing
32
(
2020
)
3
,
pp. 228-242
Persistent link: https://www.econbiz.de/10012259377
Saved in:
9
Detecting, preventing, and mitigating online firestorms in brand communities
Herhausen, Dennis
;
Ludwig, Stephan
;
Grewal, Dhruv
; …
- In:
Journal of marketing
83
(
2019
)
3
,
pp. 1-21
Persistent link: https://www.econbiz.de/10012175971
Saved in:
10
Antecedents to organic cotton clothing purchase behaviour : study on Indian youth
Khare, Arpita
;
Varshneya, Geetika
- In:
Journal of fashion marketing and management
21
(
2017
)
1
,
pp. 51-69
Persistent link: https://www.econbiz.de/10011703057
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