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person:"Kilgour, Mark"
~accessRights:"restricted"
~person:"Batikas, Michail"
~person:"Roca, David"
~subject:"Empirical method"
~subject:"Media professions"
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Journal of advertising : official publication of the American Academy of Advertising
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Do marketing clients really get the advertising they deserve? : the trade-off between strategy and originality in Australian and New Zealand agencies
O'Connor, Huw
;
Koslow, Scott
;
Kilgour, Mark
;
Sasser, …
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 147-155
Persistent link: https://www.econbiz.de/10011453926
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