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person:"Kilgour, Mark"
~person:"Averdung, Axel"
~person:"Laurie, Sally"
~subject:"Brand image"
~subject:"Dienstleistungsqualität"
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Who needs highly creative advertising? : how brand familiarity moderates creativity's influence on attention, affect, and memory
Al-Shuaili, Ahmed Hamed
;
Koslow, Scott
;
Kilgour, Mark
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 236-252
Persistent link: https://www.econbiz.de/10014375181
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2
Do marketing clients really get the advertising they deserve? : the trade-off between strategy and originality in Australian and New Zealand agencies
O'Connor, Huw
;
Koslow, Scott
;
Kilgour, Mark
;
Sasser, …
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 147-155
Persistent link: https://www.econbiz.de/10011453926
Saved in:
3
Kreative Exzellenz- und Dienstleistungsproduktivität : Gestaltungsansätze für das innovationsorientierte Management integrierter Kommunikationsagenturen
Averdung, Axel
;
Teichert, Thorsten
-
2011
Persistent link: https://www.econbiz.de/10009230446
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