//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Kilgour, Mark"
~person:"Batikas, Michail"
~person:"Roca, David"
~subject:"Empirical method"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Kommunikationsagentur"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Empirical method
Advertising industry
12
Werbewirtschaft
12
Creativity
8
Kreativität
8
Advertising
5
Werbung
5
Advertising effects
3
Consumer behaviour
3
Internet marketing
3
Konsumentenverhalten
3
Online-Marketing
3
Werbewirkung
3
Copyright law
2
Creative industries
2
Kreativsektor
2
Media professions
2
Medienberufe
2
Product counterfeiting
2
Produktpiraterie
2
USA
2
United States
2
Urheberrecht
2
Advertising creativity
1
Advertising planning
1
Australia
1
Australien
1
Brand
1
Brand image
1
Brand management
1
Colombia
1
Comparison
1
Copyright enforcement
1
Critical mass
1
Cultural identity
1
Dienstleistungsqualität
1
Diversity Management
1
Diversity management
1
Empirische Methode
1
Erwerbsverlauf
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Kilgour, Mark
Batikas, Michail
Roca, David
Bruhn, Manfred
3
Batt, Verena
1
Brooks, Victoria
1
Koslow, Scott
1
Linke, Andreas
1
Martin, Sieglinde
1
O'Connor, Huw
1
Peters, Ralf
1
Sasser, Sheila L.
1
Schäfer, Steffen
1
more ...
less ...
Published in...
All
Journal of advertising : official publication of the American Academy of Advertising
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Do marketing clients really get the advertising they deserve? : the trade-off between strategy and originality in Australian and New Zealand agencies
O'Connor, Huw
;
Koslow, Scott
;
Kilgour, Mark
;
Sasser, …
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 147-155
Persistent link: https://www.econbiz.de/10011453926
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->