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person:"Klade, Manfred"
~person:"Debertin, David L."
~person:"Estrin, Saul"
~person:"Oliveira-Castro, Jorge M."
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Backwaren
7
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7
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3
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Klade, Manfred
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4
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4
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ECONIS (ZBW)
7
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7
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1
INTOKI : Instrumente und Tools zur Einbindung von KonsumentInnen und Interessensgruppen in die Entwicklung eines nachhaltigen Produkt-Dienstleistungsportofolios ; ein Projektberich...
Haiböck-Sinner, Daniele
;
Lettmayer, Gudrun
;
Klade, Manfred
-
2008
Persistent link: https://www.econbiz.de/10003740771
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2
Market segmentation from a behavioral perspective
Wells, Victoria K.
;
Chang, Shing Wan
;
Oliveira-Castro, …
- In:
Consumer behavior analysis : (a) rational approach to …
,
(pp. 128-150)
.
2013
Persistent link: https://www.econbiz.de/10009740377
Saved in:
3
Substitutability and independence : matching analysis of brands and products
Foxall, Gordon R.
;
Wells, Victoria K.
;
Chang, Shing Wan
; …
- In:
Consumer behavior analysis : (a) rational approach to …
,
(pp. 97-112)
.
2013
Persistent link: https://www.econbiz.de/10009740401
Saved in:
4
Response to general health information in the food industry : a panel case study in the domestic cracker market
Johnson, Rutherford Card
;
Hu, Wuyang
;
Pagoulatos, Angelos
; …
- In:
Journal of food products marketing
17
(
2011
)
1
,
pp. 91-109
Persistent link: https://www.econbiz.de/10008907895
Saved in:
5
Substitutability and independence : matching analyses of brands and products
Foxall, Gordon R.
;
Wells, Victoria K.
;
Chang, Shing Wan
; …
- In:
Journal of organizational behavior management
30
(
2010
)
2
,
pp. 145-160
Persistent link: https://www.econbiz.de/10003991307
Saved in:
6
Market segmentation from a behavioral perspective
Wells, Victoria K.
;
Chang, Shing Wan
;
Oliveira-Castro, …
- In:
Journal of organizational behavior management
30
(
2010
)
2
,
pp. 176-198
Persistent link: https://www.econbiz.de/10003991311
Saved in:
7
United Biscuits (Holdings) Plc case study
Estrin, Saul
;
Todd, Sarah
;
Hughes, Kirsty
-
1996
Persistent link: https://www.econbiz.de/10001458894
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