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person:"Kotler, Philip"
~isPartOf:"H2H Marketing : Case Studies on Human-to-Human Marketing"
~person:"Hartley, Steven W."
~subject:"E-commerce"
~subject:"Marketingmanagement"
~subject:"Theorie"
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H2H Marketing : Case Studies on Human-to-Human Marketing
wi - Wirtschaft
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Kellogg on marketing : the marketing faculty of the kellog school of management
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Does marketing need reform? : fresh perspectives on the future
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H2H mindset in H2H marketing
Kotler, Philip
;
Pförtsch, Waldemar A.
;
Sponholz, Uwe
; …
- In:
H2H Marketing : Case Studies on Human-to-Human Marketing
,
(pp. 81-91)
.
2023
Persistent link: https://www.econbiz.de/10014322296
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