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person:"Kotler, Philip"
~isPartOf:"Journal of general management"
~person:"Chadraba, Petr"
~person:"Fantapié Altobelli, Claudia"
~person:"Melewar, T. C."
~person:"Sheth, Jagdish N."
~subject:"Internationales Marketing"
~subject:"Konsumentenverhalten"
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Corporate branding's influence on front-line employee and consumer value co-creation in UK household consumer markets
Glanfield, Keith
;
Ackfeldt, Anna-Lena
;
Melewar, T. C.
- In:
Journal of general management
43
(
2017/2018
)
2
,
pp. 63-69
Persistent link: https://www.econbiz.de/10011912157
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