Corporate branding's influence on front-line employee and consumer value co-creation in UK household consumer markets
Year of publication: |
January 2018
|
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Authors: | Glanfield, Keith ; Ackfeldt, Anna-Lena ; Melewar, T. C. |
Published in: |
Journal of general management. - London : Sage Publications, ISSN 0306-3070, ZDB-ID 188363-X. - Vol. 43.2017/2018, 2, p. 63-69
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Subject: | corporate brand associations | organizational commitment | organizational identity | S-D logic | service exchange | value co-creation | Unternehmenskultur | Corporate culture | Markenführung | Brand management | Betriebliche Wertschöpfung | Value creation | Kundenintegration | Customer integration | Firmenimage | Corporate reputation | Markenarchitektur | Brand architecture | Mitarbeiterbindung | Employee retention | Konsumentenverhalten | Consumer behaviour | Kundenwert | Customer value | Service-Dominant Logic | Service-dominant logic | Marketingmanagement | Marketing management |
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