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person:"Kotler, Philip"
~isPartOf:"The SAGE handbook of social marketing"
~person:"Burmann, Christoph"
~subject:"E-commerce"
~subject:"Marketingmanagement"
~type_genre:"Aufsatz im Buch"
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The SAGE handbook of social marketing
Kellogg on marketing : the marketing faculty of the kellog school of management
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Competitive strategic management
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Does marketing need reform? : fresh perspectives on the future
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Erfolgreich mit den Großen des Marketings : [Best of Marketing]
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Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
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H2H Marketing : Case Studies on Human-to-Human Marketing
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Handbuch Multi-Channel-Marketing
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Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
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Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung
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The development of marketing theory and its philosophical underpinnings
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Design thinking, demarketing and behavioral economics : fostering interdisciplinary growth in social marketing
Lefebvre, R. Craig
;
Kotler, Philip
- In:
The SAGE handbook of social marketing
,
(pp. 80-94)
.
2011
Persistent link: https://www.econbiz.de/10009380705
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