Design thinking, demarketing and behavioral economics : fostering interdisciplinary growth in social marketing
Year of publication: |
2011
|
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Authors: | Lefebvre, R. Craig ; Kotler, Philip |
Published in: |
The SAGE handbook of social marketing. - Los Angeles : SAGE, ISBN 978-1-84920-188-9. - 2011, p. 80-94
|
Subject: | Social Marketing | Social marketing | Verhaltensökonomik | Behavioral economics | Produktentwicklung | New product development | Marketingmanagement | Marketing management |
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