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person:"Kotler, Philip"
~isPartOf:"The SAGE handbook of social marketing"
~person:"Chadraba, Petr"
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Behavioral economics
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The SAGE handbook of social marketing
Legends in marketing
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Always learning
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Design thinking, demarketing and behavioral economics : fostering interdisciplinary growth in social marketing
Lefebvre, R. Craig
;
Kotler, Philip
- In:
The SAGE handbook of social marketing
,
(pp. 80-94)
.
2011
Persistent link: https://www.econbiz.de/10009380705
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