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person:"Kotler, Philip"
~person:"Backhaus, Klaus"
~person:"Chadraba, Petr"
~person:"Hawkins, Del I."
~person:"Sheth, Jagdish N."
~subject:"Internationales Marketing"
~subject:"Konsumentenverhalten"
~subject:"Nonprofit-Organisation"
~subject:"Strategisches Management"
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Search: subject_exact:"Market-orientated perspective"
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Internationales Marketing
Konsumentenverhalten
Nonprofit-Organisation
Strategisches Management
Marketing management
169
Marketingmanagement
169
Marketing
85
Theorie
44
Theory
44
Marketingtheorie
38
Marketing theory
37
USA
24
United States
24
Consumer behaviour
23
Marktforschung
13
Deutschland
11
Germany
11
International marketing
11
Market research
11
Strategic management
10
Management
9
International market entry
8
Internationaler Markteintritt
8
Marketingstrategie
8
Betriebswirtschaftslehre
7
Beziehungsmarketing
7
Business economics
7
Relationship marketing
7
Nonprofit organization
6
Online-Marketing
5
Soziomarketing
5
B-to-B-Marketing
4
Business-to-business marketing
4
Corporate Social Responsibility
4
Corporate social responsibility
4
Internet marketing
4
Nonprofit marketing
4
Nonprofit-Marketing
4
Rajan Varadarajan
4
Social marketing
4
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40
Article
9
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9
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8
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Sammlung
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Bibliografie enthalten
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1
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1
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1
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1
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1
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1
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1
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Language
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English
39
German
11
Author
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Kotler, Philip
Backhaus, Klaus
Chadraba, Petr
Hawkins, Del I.
Sheth, Jagdish N.
Homburg, Christian
15
Piercy, Nigel
13
Bruhn, Manfred
12
Vrontis, Demetris
12
Berndt, Ralph
11
Fantapié Altobelli, Claudia
11
Melewar, T. C.
11
Pfeffermann, Nicole
11
Sander, Matthias
11
Wiedmann, Klaus-Peter
11
Esch, Franz-Rudolf
10
Aaker, David A.
9
Best, Roger J.
9
Cravens, David W.
9
Keller, Kevin Lane
9
Kumar, V.
9
Meissner, Hans Günther
9
Rajagopal
9
Spann, Martin
9
Ko, Eunju
8
Kuß, Alfred
8
Perreault, William D.
8
Wymer, Walter
8
Bauer, Hans H.
7
Douglas, Susan P.
7
Gierl, Heribert
7
McCarthy, Edmund Jerome
7
Olson, Jerry C.
7
Peter, Jerome Paul
7
Tomczak, Torsten
7
Voeth, Markus
7
Boso, Nathaniel
6
Bruwer, Johan
6
Büschken, Joachim
6
Chintagunta, Pradeep K.
6
Day, George S.
6
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Conference on Marketing and Business Strategies for Central and Eastern Europe <12, 2004, Wien>
1
DePaul University / College of Commerce
1
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
1
Pearson Studium
1
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Legends in marketing
5
Legends in strategic marketing
2
Handbook of relationship marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of macromarketing
1
Journal of marketing
1
Journal of marketing theory and practice
1
Journal of marketing theory and practice : JMTP
1
Journal of the Academy of Marketing Science
1
Marketing theory
1
McGraw-Hill International editions
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McGraw-Hill/Irwin series in marketing
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Review of marketing research
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wi / wirtschaft
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ECONIS (ZBW)
49
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31
Strategic marketing for nonprofit organizations
Andreasen, Alan R.
;
Kotler, Philip
-
2007
-
7. ed.
Persistent link: https://www.econbiz.de/10003517711
Saved in:
32
Consumer behavior : building marketing strategy
Hawkins, Del I.
;
Mothersbaugh, David L.
;
Best, Roger J.
-
2007
-
10th ed.
Persistent link: https://www.econbiz.de/10003082095
Saved in:
33
Strategisches Marketing
Backhaus, Klaus
;
Schneider, Helmut
-
2007
Persistent link: https://www.econbiz.de/10003400767
Saved in:
34
International marketing
Backhaus, Klaus
;
Büschken, Joachim
;
Voeth, Markus
-
2005
Persistent link: https://www.econbiz.de/10002400455
Saved in:
35
Handbuch Industriegütermarketing : Strategien - Instrumente - Anwendungen
Backhaus, Klaus
(
ed.
)
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002154828
Saved in:
36
Consumer behavior : building marketing strategy
Hawkins, Del I.
;
Best, Roger J.
;
Coney, Kenneth A.
-
2004
-
9. ed., internat. ed.
Persistent link: https://www.econbiz.de/10001725923
Saved in:
37
Proceedings of the 12th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 2 - 4, 2004, Vienna, Austria
Chadraba, Petr
(
contributor
)
-
Conference on Marketing and Business Strategies for …
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003327838
Saved in:
38
Internationales Marketing
Backhaus, Klaus
;
Büschken, Joachim
;
Voeth, Markus
-
2003
-
5., überarb. Aufl.
Persistent link: https://www.econbiz.de/10001763461
Saved in:
39
Internationales Marketing
Backhaus, Klaus
;
Büschken, Joachim
;
Voeth, Markus
-
2001
-
4., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10001609965
Saved in:
40
Internationales Marketing
Backhaus, Klaus
;
Büschken, Joachim
;
Voeth, Markus
-
2000
-
3., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10001401271
Saved in:
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