International marketing
Klaus Backhaus, Joachim Büschken and Markus Voeth. Transl. by Brian Bloch
| Alternative title: | Internationales Marketing <engl.> |
|---|---|
| Year of publication: |
2005
|
| Authors: | Backhaus, Klaus ; Büschken, Joachim ; Voeth, Markus |
| Publisher: |
Basingstoke [u.a.] : Palgrave Macmillan |
| Subject: | Internationales Marketing | International marketing | Marketingmanagement | Marketing management | Internationaler Markteintritt | International market entry |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [loc.gov] ; Description [loc.gov] |
| Extent: | XIV, 466 S. Ill., graph. Darst. 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Includes bibliographical references and index ; aus dem dt. übers. |
| ISBN: | 0-333-96388-1 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002400455