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person:"Kotler, Philip"
~person:"Backhaus, Klaus"
~person:"Chadraba, Petr"
~person:"Sheth, Jagdish N."
~subject:"Consumer behaviour"
~subject:"Internationales Marketing"
~subject:"Konsumentenverhalten"
~subject:"Nonprofit-Organisation"
~type_genre:"Textbook"
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Consumer behaviour
Internationales Marketing
Konsumentenverhalten
Nonprofit-Organisation
Marketing management
44
Marketingmanagement
44
Marketing
37
Theorie
26
Theory
26
Marketing theory
15
Marketingtheorie
15
USA
11
United States
11
Betriebswirtschaftslehre
7
Business economics
7
International market entry
5
International marketing
5
Internationaler Markteintritt
5
Deutschland
4
Germany
4
Management
3
Selling
3
Strategisches Management
3
Verkauf
3
China
1
Europa
1
Großbritannien
1
Lehrbuch
1
Nonprofit organization
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Welt
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9
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9
Collection of articles of several authors
5
Sammelwerk
5
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4
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4
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4
Sammlung
4
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2
Case study
1
Conference proceedings
1
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Graue Literatur
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Handbook
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German
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Kotler, Philip
Backhaus, Klaus
Chadraba, Petr
Sheth, Jagdish N.
Hawkins, Del I.
7
McCarthy, Edmund Jerome
7
Perreault, William D.
7
Berndt, Ralph
6
Fantapié Altobelli, Claudia
6
Sander, Matthias
6
Mothersbaugh, David L.
5
Voeth, Markus
5
Best, Roger J.
4
Büschken, Joachim
4
Olson, Jerry C.
4
Peter, Jerome Paul
4
Cannon, Joseph P.
3
Boone, Louis E.
2
Carter, Steve
2
Coney, Kenneth A.
2
Doole, Isobel
2
Ferrell, Odies C.
2
Gelbrich, Katja
2
Helsen, Kristiaan
2
Hüttner, Manfred
2
Kotabe, Masaaki
2
Kurtz, David L.
2
Lee, Kiefer
2
Lowe, Robin
2
Mothersbaugh, Linda L.
2
Müller, Stefan
2
Pride, William M.
2
Sabel, Hermann
2
Schramm-Klein, Hanna
2
Schwarting, Ulf
2
Swoboda, Bernhard
2
Tropp, Jörg
2
Unger, Fritz
2
Weiser, Christoph
2
Zentes, Joachim
2
Ahsen, Anette von
1
Andreasen, Alan R.
1
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ECONIS (ZBW)
7
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1
Marketing : an introduction
Armstrong, Gary
;
Kotler, Philip
;
Opresnik, Marc Oliver
-
2020
-
Fourteenth edition, global edition
Persistent link: https://www.econbiz.de/10012384348
Saved in:
2
Internationales Marketing
Backhaus, Klaus
-
2010
-
6., überarb. Aufl.
Persistent link: https://www.econbiz.de/10014012898
Saved in:
3
International marketing
Backhaus, Klaus
;
Büschken, Joachim
;
Voeth, Markus
-
2005
Persistent link: https://www.econbiz.de/10002400455
Saved in:
4
Internationales Marketing
Backhaus, Klaus
;
Büschken, Joachim
;
Voeth, Markus
-
2003
-
5., überarb. Aufl.
Persistent link: https://www.econbiz.de/10001763461
Saved in:
5
Internationales Marketing
Backhaus, Klaus
;
Büschken, Joachim
;
Voeth, Markus
-
2001
-
4., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10001609965
Saved in:
6
Internationales Marketing
Backhaus, Klaus
;
Büschken, Joachim
;
Voeth, Markus
-
1998
-
2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10000659572
Saved in:
7
Strategic marketing for nonprofit organizations
Kotler, Philip
;
Andreasen, Alan R.
-
1991
-
4th ed.
Persistent link: https://www.econbiz.de/10013476860
Saved in:
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