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person:"Kotler, Philip"
~person:"Backhaus, Klaus"
~person:"Chadraba, Petr"
~person:"Sheth, Jagdish N."
~subject:"Internationales Marketing"
~subject:"Internet marketing"
~subject:"Konsumentenverhalten"
~type_genre:"Festschrift"
~type_genre:"Sammlung"
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Internationales Marketing
Internet marketing
Konsumentenverhalten
Marketing management
20
Marketingmanagement
20
Marketing theory
10
Marketingtheorie
10
Consumer behaviour
4
Rajan Varadarajan
4
Strategic management
3
Strategisches Management
3
Beziehungsmarketing
2
International marketing
2
Market research
2
Marketing
2
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2
Relationship marketing
2
Scientific method
2
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2
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1
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1
Diversification
1
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Economic history
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Gerald Zaltman
1
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Innovationsdiffusion
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Inter-firm cooperation
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International market segmentation
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Internationale Marktsegmentierung
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Jagdish N. Sheth
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Master production schedule
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Kotler, Philip
Backhaus, Klaus
Chadraba, Petr
Sheth, Jagdish N.
Wind, Yoram
3
Meffert, Heribert
2
Ahsen, Anette von
1
Aichner, Thomas
1
Albers, Sönke
1
Anderl, Eva Maria
1
Artz, Martin
1
Baier, Daniel
1
Barwitz, Niklas
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Bebenroth, Ralf
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Bruhn, Manfred
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Decker, Reinhold
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Diller, Hermann
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Forza, Cipriano
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Fritz, Wolfgang
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Griese, Kai-Michael
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Haas, Alexander
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Herrmann, Andreas
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Hünerberg, Reinhard
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Hüttner, Manfred
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Jain, Arun K.
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Koiso-Kanttila, Nina
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Krishnan, Balaji C.
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Maas, Peter
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Mann, Andreas
1
Nagel, Christian Siegfried Anton
1
Nilsson, Tomas
1
Parvatiyar, Atul
1
Reibstein, David J.
1
Salvador, Fabrizio
1
Schumann, Jan Hendrik
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Shulman, Jeffrey D.
1
Totzek, Dirk
1
Wagner, Udo
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Wehrle, Friedrich
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Zanger, Cornelia
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Legends in marketing
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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ECONIS (ZBW)
5
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A tribute to Jagdish N. Sheth
Parvatiyar, Atul
(
ed.
);
Sheth, Jagdish N.
(
honouree
)
-
2021
Persistent link: https://www.econbiz.de/10012549163
Saved in:
2
Legends in marketing: Yoram (Jerry) Wind
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010336664
Saved in:
3
Global marketing
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337118
Saved in:
4
Marketing strategy
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337120
Saved in:
5
Legends in marketing : Jagdish N. Sheth
Sheth, Jagdish N.
-
2010
Persistent link: https://www.econbiz.de/10003925978
Saved in:
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