Legends in marketing: Yoram (Jerry) Wind
series editor: Jagdish N. Sheth, Ph.D.
| Alternative title: | Yoram (Jerry) Wind |
|---|---|
| Year of publication: |
2014-
|
| Authors: | Wind, Yoram |
| Other Persons: | Sheth, Jagdish N. (contributor) |
| Publisher: |
Los Angeles : SAGE Publications |
| Subject: | Marketingtheorie | Marketing theory | Marktforschung | Market research | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management | Wissenschaftliche Methode | Scientific method |
| Published items: |
8 hits in ECONIS - Online Catalogue of the ZBW
|
| Series: | |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammlung ; Collection of articles written by one author ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Vermutlich das 8. Set in der Series von Legends in Marketing - Hinweis Sage Website Erschienen: 1 - 8 Nebent.: Yoram (Jerry) Wind |
| ISBN: | 978-81-321-1003-3 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010336664