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person:"Kotler, Philip"
~person:"Backhaus, Klaus"
~person:"Chadraba, Petr"
~person:"Sheth, Jagdish N."
~subject:"Internationales Marketing"
~subject:"Konsumentenverhalten"
~subject:"Marketingtheorie"
~subject:"Nonprofit-Organisation"
~type_genre:"Festschrift"
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Internationales Marketing
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Marketingtheorie
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7
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6
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2
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Kotler, Philip
Backhaus, Klaus
Chadraba, Petr
Sheth, Jagdish N.
Kumar, V.
5
Ahsen, Anette von
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Albers, Sönke
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Baier, Daniel
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Legends in marketing
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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ECONIS (ZBW)
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A tribute to Jagdish N. Sheth
Parvatiyar, Atul
(
ed.
);
Sheth, Jagdish N.
(
honouree
)
-
2021
Persistent link: https://www.econbiz.de/10012549163
Saved in:
2
Legends in marketing: Christian Grönroos
Grönroos, Christian
-
2013
Persistent link: https://www.econbiz.de/10010234428
Saved in:
3
Marketing strategy: customer
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204930
Saved in:
4
Marketing strategy: firm
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204931
Saved in:
5
Marketing research: new methodology
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204932
Saved in:
6
Marketing research: applications
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204933
Saved in:
7
Forecasting in marketing
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204934
Saved in:
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