Marketing research: new methodology
Year of publication: |
2012
|
---|---|
Authors: | Kumar, V. |
Other Persons: | Petersen, J. Andrew (contributor) ; Sheth, Jagdish N. (contributor) |
Published in: |
Legends in marketing: V. Kumar ; Vol. 6
|
Publisher: |
Los Angeles [u.a.] : SAGE Publications |
Subject: | Marketingmanagement | Marketing management | Marketingtheorie | Marketing theory |
Description of contents: | Table of Contents [gbv.de] |
Extent: | XXXVIII, 336 S. graph. Darst. |
---|---|
Series: | Legends in marketing. - Los Angeles, Calif. [u.a.] : Sage, ZDB-ID 2620420-4. - Vol. 6 |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Festschrift |
Language: | English |
Notes: | Enth. 15 Beitr. |
Source: | ECONIS - Online Catalogue of the ZBW |
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