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person:"Kotler, Philip"
~person:"Backhaus, Klaus"
~person:"Chadraba, Petr"
~person:"Sheth, Jagdish N."
~subject:"Internationales Marketing"
~subject:"Konsumentenverhalten"
~type:"book"
~type_genre:"Collection of articles of several authors"
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Internationales Marketing
Konsumentenverhalten
Marketing management
21
Marketingmanagement
21
Consumer behaviour
4
Marketing theory
4
Marketingtheorie
4
Rajan Varadarajan
4
Theorie
4
Theory
4
Auslandsinvestition
3
Eastern Europe
3
Foreign investment
3
Marketingstrategie
3
Osteuropa
3
Ostmitteleuropa
3
Strategic management
3
Strategisches Management
3
Competitive strategy
2
Deutschland
2
Germany
2
International market entry
2
International marketing
2
Internationaler Markteintritt
2
Joint Venture
2
Joint venture
2
Lieferantenmanagement
2
Management
2
Market research
2
Marketing
2
Marktforschung
2
Scientific method
2
Supplier relationship management
2
Wettbewerbsstrategie
2
Wissenschaftliche Methode
2
17.06.1993
1
29.03.1996
1
B-to-B-Marketing
1
Beschaffung
1
Beziehungsmarketing
1
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Type of publication
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Book / Working Paper
Type of publication (narrower categories)
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Collection of articles of several authors
Lehrbuch
8
Textbook
6
Sammelwerk
5
Bibliografie enthalten
4
Bibliography included
4
Collection of articles written by one author
4
Sammlung
4
Aufsatzsammlung
2
Article in journal
1
Aufsatz in Zeitschrift
1
Case study
1
Conference proceedings
1
Fallstudie
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Festschrift
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Graue Literatur
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Handbook
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English
5
German
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Author
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Kotler, Philip
Backhaus, Klaus
Chadraba, Petr
Sheth, Jagdish N.
Hippner, Hajo
4
Wilde, Klaus D.
4
Wind, Yoram
3
Bauer, Hans H.
2
Herrmann, Andreas
2
Kall, Jacek
2
Kleinaltenkamp, Michael
2
Martínez-López, Francisco J.
2
Plinke, Wulff
2
Sojkin, Bogdan
2
Taylor, Charles Raymond
2
Viswanathan, Madhu
2
Wang, Yonggui
2
Arnold, Alison
1
Arnold, Todd J.
1
Askegaard, Søren
1
Aulōnitēs, Geōrgios I.
1
Baier, Daniel
1
Barwitz, Niklas
1
Batat, Wided
1
Borusiak, Barbara
1
Boutin, Agnès
1
Brown, James
1
Bruhn, Manfred
1
Bühler, Kai
1
Canhoto, Ana Isabel Domingos
1
Carù, Antonella
1
Cavicchi, Alessio
1
Chandy, Rajesh K.
1
Chintagunta, Pradeep K.
1
Christodoulides, George
1
Crittenden, Victoria Lynn
1
Decker, Reinhold
1
Diallo, Mbaye Fall
1
Drzazga, Marek
1
Fenwick, Ian
1
Ford, John B.
1
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Institution
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Conference on Marketing and Business Strategies for Central and Eastern Europe <12, 2004, Wien>
1
DePaul University / College of Commerce
1
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
1
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Legends in marketing
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ECONIS (ZBW)
5
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Legends in marketing: Yoram (Jerry) Wind
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010336664
Saved in:
2
Global marketing
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337118
Saved in:
3
Marketing strategy
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337120
Saved in:
4
Handbuch Industriegütermarketing : Strategien - Instrumente - Anwendungen
Backhaus, Klaus
(
ed.
)
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002154828
Saved in:
5
Proceedings of the 12th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 2 - 4, 2004, Vienna, Austria
Chadraba, Petr
(
contributor
)
-
Conference on Marketing and Business Strategies for …
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003327838
Saved in:
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