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person:"Kotler, Philip"
~person:"Backhaus, Klaus"
~person:"Chadraba, Petr"
~person:"Sheth, Jagdish N."
~subject:"Internationales Marketing"
~subject:"Konsumentenverhalten"
~type_genre:"Sammlung"
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Internationales Marketing
Konsumentenverhalten
Marketing management
14
Marketingmanagement
14
Marketing theory
5
Marketingtheorie
5
Rajan Varadarajan
4
Consumer behaviour
3
Strategic management
3
Strategisches Management
3
International marketing
2
Marketing
2
Scientific method
2
Wissenschaftliche Methode
2
Competitive strategy
1
Dienstleistungsmarketing
1
Diversification
1
Diversifikation
1
Economic history
1
Fertigungsprogramm
1
Firm performance
1
Gerald Zaltman
1
Innovation diffusion
1
Innovation management
1
Innovationsdiffusion
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Innovationsmanagement
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Inter-firm cooperation
1
International market segmentation
1
Internationale Marktsegmentierung
1
Jagdish N. Sheth
1
Market research
1
Market segmentation
1
Marktforschung
1
Marktsegmentierung
1
Master production schedule
1
Online retailing
1
Online-Handel
1
Scientists
1
Services marketing
1
Strategic alliance
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Sammlung
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8
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6
Collection of articles of several authors
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Sammelwerk
5
Bibliografie enthalten
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Collection of articles written by one author
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Aufsatzsammlung
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Case study
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Conference proceedings
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Handbook
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Handbuch
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English
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Kotler, Philip
Backhaus, Klaus
Chadraba, Petr
Sheth, Jagdish N.
Wind, Yoram
3
Anderl, Eva Maria
1
Barwitz, Niklas
1
Herrmann, Andreas
1
Jain, Arun K.
1
Koiso-Kanttila, Nina
1
Krishnan, Balaji C.
1
Maas, Peter
1
Meffert, Heribert
1
Nagel, Christian Siegfried Anton
1
Nilsson, Tomas
1
Reibstein, David J.
1
Schumann, Jan Hendrik
1
Shulman, Jeffrey D.
1
Totzek, Dirk
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Legends in marketing
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ECONIS (ZBW)
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Legends in marketing: Yoram (Jerry) Wind
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010336664
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2
Global marketing
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337118
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3
Marketing strategy
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337120
Saved in:
4
Legends in marketing : Jagdish N. Sheth
Sheth, Jagdish N.
-
2010
Persistent link: https://www.econbiz.de/10003925978
Saved in:
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