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person:"Kotler, Philip"
~person:"Brown, James"
~person:"Brown, Tom"
~person:"Sheth, Jagdish N."
~source:"econis"
~type_genre:"Konferenzschrift"
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Search: subject_exact:"Market-orientated perspective"
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Marketing management
4
Marketingmanagement
4
Welt
2
World
2
29.03.1996
1
Brand
1
Brand management
1
Consumer behaviour
1
Einzelhandel
1
Handelsmarke
1
International marketing
1
Internationales Marketing
1
Konsumentenverhalten
1
Lieferantenmanagement
1
Markenartikel
1
Markenführung
1
Marketing
1
Marketing theory
1
Marketingtheorie
1
Retail trade
1
Store brand
1
Supplier relationship management
1
Theorie
1
Theory
1
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Type of publication
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Book / Working Paper
4
Type of publication (narrower categories)
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Konferenzschrift
Lehrbuch
43
Textbook
37
Collection of articles of several authors
18
Sammelwerk
18
Article in journal
17
Aufsatz in Zeitschrift
17
Glossar enthalten
16
Glossary included
16
Collection of articles written by one author
14
Sammlung
14
Aufsatz im Buch
8
Book section
8
Festschrift
7
Case study
6
Fallstudie
6
Aufsatzsammlung
5
Conference proceedings
4
Einführung
4
Mehrbändiges Werk
4
Multi-volume publication
4
Guidebook
3
Ratgeber
3
Reprint
2
Arbeitspapier
1
Elektronischer Datenträger
1
Interview
1
Nachschlagewerk
1
Reference book
1
Working Paper
1
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Language
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English
4
Author
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Kotler, Philip
Brown, James
Brown, Tom
Sheth, Jagdish N.
Meffert, Heribert
11
Backhaus, Klaus
6
Springer, Reiner
4
Chadraba, Petr
3
Semerkova, L. N.
3
Bušljeta Banks, Ivana
2
Disch, Wolfgang K. A.
2
Fließ, Sabine
2
Gázquez-Abad, Juan Carlos
2
Hennig-Thurau, Thorsten
2
Jacob, Frank
2
Jaworski, Bernard J.
2
Kavoura, Androniki
2
Kirchgeorg, Manfred
2
Kleinaltenkamp, Michael
2
Martínez-López, Francisco J.
2
Sakas, Damianos P.
2
Stieler, Maximilian
2
Vasin, S. M.
2
Viswanathan, Madhu
2
Allen, Chris T.
1
Allen, Juliann
1
Almeida, Christian
1
Alvarez Mourey, James
1
Arnold, Todd J.
1
Askegaard, Søren
1
Babin, Barry J.
1
Bailey, Earl L.
1
Baker, Stacey Menzel
1
Barković, Dražen
1
Blair, Edward
1
Blanchard, Simon
1
Bloom, Paul N.
1
Borges-Tiago, Teresa
1
Brady, Michael K.
1
Breunig, Gerhard
1
Brown, James R.
1
Bruhn, Manfred
1
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Institution
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American Marketing Association
2
Freie Universität Berlin / Institut für Marketing
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Relationship Marketing <1996, Berlin>
1
Winter Educators' Conference <2008, Austin, Tex.>
1
Winter Marketing Educators' Conference <2015, San Antonio, Tex.>
1
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Journal of retailing and consumer services
1
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ECONIS (ZBW)
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Special section articles on National Brand & Private Label Marketing International Conference, 2014
Martínez-López, Francisco J.
(
ed.
);
Brown, James
(
ed.
); …
-
International Conference on National Brand & Private …
-
2017
Persistent link: https://www.econbiz.de/10011629463
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2
Marketing in a global, digital and connected world : 2015 AMA Winter Educators' Conference, San Antonio, Texas, February 13 - 15 2015 ; AMA educators' proceedings volume 26
Brown, Tom
(
contributor
);
Swaminathan, Vanitha
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10013548503
Saved in:
3
Marketing theory and applications ; 2008=Vol. 19
Brown, Tom
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003736879
Saved in:
4
Development, management and governance of relationships : 1996 International Conference on Relationship Marketing ; [March 29 - 31, 1996, Berlin]
Sheth, Jagdish N.
(
contributor
); …
-
1996
Persistent link: https://www.econbiz.de/10000984485
Saved in:
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