Marketing in a global, digital and connected world : 2015 AMA Winter Educators' Conference, San Antonio, Texas, February 13 - 15 2015 ; AMA educators' proceedings volume 26
eds: Tom Brown; Vanitha Swaminathan
| Year of publication: |
2015
|
|---|---|
| Other Persons: | Brown, Tom (contributor) ; Swaminathan, Vanitha (contributor) |
| Institutions: | Winter Marketing Educators' Conference <2015, San Antonio, Tex.> (contributor) ; American Marketing Association (contributor) |
| Publisher: |
Chicago, Ill. : American Marketing Association |
| Subject: | Marketing | Marketingmanagement | Marketing management |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | Getr. Zählung graph. Darst. |
|---|---|
| Conferences: | AMA Winter Marketing Educators' Conference ; (San Antonio, Texas, USA) : 2015.02.13-15 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Konferenzschrift ; Conference proceedings ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Enth. zahlr. Beitr. |
| ISBN: | 978-1-5108-0450-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013548503