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person:"Kotler, Philip"
~person:"Chadraba, Petr"
~person:"Fantapié Altobelli, Claudia"
~person:"Melewar, T. C."
~person:"Mohammad Falahat"
~person:"Sheth, Jagdish N."
~subject:"Internationales Marketing"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
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Search: subject_exact:"Market-orientated perspective"
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Internationales Marketing
Konsumentenverhalten
Marketing management
44
Marketingmanagement
44
Brand management
15
Markenführung
15
Consumer behaviour
13
International marketing
8
Emerging economies
7
Schwellenländer
7
Brand image
6
Markenimage
6
Marketing
6
Corporate reputation
5
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5
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Globalisierung
5
Globalization
5
Marketing theory
5
Marketingtheorie
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Beziehungsmarketing
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Brand
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International market entry
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KMU
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Kotler, Philip
Chadraba, Petr
Fantapié Altobelli, Claudia
Melewar, T. C.
Mohammad Falahat
Sheth, Jagdish N.
Vrontis, Demetris
9
Ko, Eunju
8
Kumar, V.
7
Gao, Tao
6
Gierl, Heribert
6
Laroche, Michel
6
Verhoef, Peter C.
6
Boso, Nathaniel
5
Bruwer, Johan
5
Dekimpe, Marnik G.
5
Kushwaha, Tarun
5
Loureiro, Sandra Maria Correia
5
Rohm, Andrew J.
5
Sultan, Fareena
5
Thomas, Sujo
5
Bang Nguyen Viet
4
Bang, Nguyen
4
Calantone, Roger J.
4
Chang, Chun-Tuan
4
Eisend, Martin
4
Gnizy, Itzhak
4
Homburg, Christian
4
Javalgi, Rajshekhar G.
4
Kim, Kyung Hoon
4
Kim, Sang Jin
4
Kureshi, Sonal
4
Laukkanen, Tommi
4
Lee, Tzong-ru
4
Martínez-López, Francisco J.
4
Oh, Han-Mo
4
Palmatier, Robert W.
4
Parguel, Béatrice
4
Pauwels, Koen
4
Shoham, Aviv
4
Wiedmann, Klaus-Peter
4
Šerić, Maja
4
Abril Barrie, Carmen
3
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The marketing review
3
European journal of marketing : EJM
1
International entrepreneurship and management journal
1
International journal of business and globalisation : IJBG
1
International studies of management and organization
1
Journal of general management
1
Journal of global marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of international entrepreneurship
1
Journal of macromarketing
1
Journal of marketing
1
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1
Journal of marketing theory and practice : JMTP
1
Journal of the Academy of Marketing Science
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Marketing intelligence & planning
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Marketing theory
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Qualitative market research : an international journal
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ECONIS (ZBW)
21
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1
-
10
of
21
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date (oldest first)
1
Are born global firms really a "new breed" of exporters? : empirical evidence from an emerging market
Moen, Øystein
;
Mohammad Falahat
;
Lee, Yan Yin
- In:
Journal of international entrepreneurship
20
(
2022
)
1
,
pp. 157-193
Persistent link: https://www.econbiz.de/10013190639
Saved in:
2
Experiencing the sense of the brand : the mining, processing and application of brand data through sensory brand experiences
Zha, Dongmei
;
Foroudi, Pantea
;
Melewar, T. C.
;
Jin, Zhongqi
- In:
Qualitative market research : an international journal
25
(
2022
)
2
,
pp. 205-232
Persistent link: https://www.econbiz.de/10013380424
Saved in:
3
A tribute to Jagdish N. Sheth
Parvatiyar, Atul
(
ed.
);
Sheth, Jagdish N.
(
honouree
)
-
2021
Persistent link: https://www.econbiz.de/10012549163
Saved in:
4
Entrepreneurial, market, learning and networking orientations as determinants of business capability and international performance : the contingent role of government support
Mohammad Falahat
;
Lee, Yan Yin
;
Soto-Acosta, Pedro
; …
- In:
International entrepreneurship and management journal
17
(
2021
)
4
,
pp. 1759-1780
Persistent link: https://www.econbiz.de/10012703300
Saved in:
5
New areas of research in marketing strategy, consumer behavior, and marketing analytics : the future is bright
Sheth, Jagdish N.
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
1
,
pp. 3-12
Persistent link: https://www.econbiz.de/10012483496
Saved in:
6
Sustainable marketing : market-driving, not market-driven
Sheth, Jagdish N.
;
Parvatiyar, Atul
- In:
Journal of macromarketing
41
(
2021
)
1
,
pp. 150-165
Persistent link: https://www.econbiz.de/10012485425
Saved in:
7
SMEs internationalization : the role of product innovation, market intelligence, pricing and marketing communication capabilities as drivers of SMEs' international performance
Mohammad Falahat
;
Thurasamy Ramayah
;
Soto-Acosta, Pedro
; …
- In:
Technological forecasting & social change : an …
152
(
2020
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012234645
Saved in:
8
Understanding new religion-compliant product adoption (NRCPA) in Islamic markets
Al-Hajla, Ali Homaid
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
Journal of global marketing
32
(
2019
)
4
,
pp. 288-302
Persistent link: https://www.econbiz.de/10012201038
Saved in:
9
Corporate branding's influence on front-line employee and consumer value co-creation in UK household consumer markets
Glanfield, Keith
;
Ackfeldt, Anna-Lena
;
Melewar, T. C.
- In:
Journal of general management
43
(
2017/2018
)
2
,
pp. 63-69
Persistent link: https://www.econbiz.de/10011912157
Saved in:
10
Business models to serve low-income consumers in emerging markets
Pels, Jaqueline
;
Sheth, Jagdish N.
- In:
Marketing theory
17
(
2017
)
3
,
pp. 373-391
Persistent link: https://www.econbiz.de/10011825009
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