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person:"Kotler, Philip"
~person:"Chadraba, Petr"
~person:"Fantapié Altobelli, Claudia"
~person:"Melewar, T. C."
~person:"Sheth, Jagdish N."
~person:"Sultan, Fareena"
~subject:"Internationales Marketing"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
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Search: subject_exact:"Market-orientated perspective"
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Internationales Marketing
Konsumentenverhalten
Marketing management
42
Marketingmanagement
42
Brand management
17
Consumer behaviour
17
Markenführung
17
Brand image
6
Markenimage
6
Marketing
6
Corporate reputation
5
Firmenimage
5
Marketing theory
5
Marketingtheorie
5
Mobile communications
5
Mobilkommunikation
5
Beziehungsmarketing
4
Brand
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International marketing
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Relationship marketing
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China
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English
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Kotler, Philip
Chadraba, Petr
Fantapié Altobelli, Claudia
Melewar, T. C.
Sheth, Jagdish N.
Sultan, Fareena
Vrontis, Demetris
9
Ko, Eunju
8
Kumar, V.
7
Gao, Tao
6
Gierl, Heribert
6
Laroche, Michel
6
Verhoef, Peter C.
6
Boso, Nathaniel
5
Bruwer, Johan
5
Dekimpe, Marnik G.
5
Gnizy, Itzhak
5
Kushwaha, Tarun
5
Loureiro, Sandra Maria Correia
5
Rohm, Andrew J.
5
Thomas, Sujo
5
Bang Nguyen Viet
4
Bang, Nguyen
4
Calantone, Roger J.
4
Chang, Chun-Tuan
4
Eisend, Martin
4
Eisingerich, Andreas B
4
Homburg, Christian
4
Javalgi, Rajshekhar G.
4
Kim, Kyung Hoon
4
Kim, Sang Jin
4
Kureshi, Sonal
4
Laukkanen, Tommi
4
Lee, Tzong-ru
4
Martínez-López, Francisco J.
4
Mohammad Falahat
4
Oh, Han-Mo
4
Palmatier, Robert W.
4
Parguel, Béatrice
4
Pauwels, Koen
4
Petersen, J. Andrew
4
Shoham, Aviv
4
Wiedmann, Klaus-Peter
4
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The marketing review
3
Business horizons
1
European journal of marketing : EJM
1
International studies of management and organization
1
Journal of business research : JBR
1
Journal of general management
1
Journal of global marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of macromarketing
1
Journal of marketing
1
Journal of marketing theory and practice
1
Journal of marketing theory and practice : JMTP
1
Journal of the Academy of Marketing Science
1
Marketing intelligence & planning
1
Marketing theory
1
Qualitative market research : an international journal
1
Review of marketing research
1
The journal of consumer marketing
1
Thunderbird international business review
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ECONIS (ZBW)
21
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1
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21
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date (oldest first)
1
Experiencing the sense of the brand : the mining, processing and application of brand data through sensory brand experiences
Zha, Dongmei
;
Foroudi, Pantea
;
Melewar, T. C.
;
Jin, Zhongqi
- In:
Qualitative market research : an international journal
25
(
2022
)
2
,
pp. 205-232
Persistent link: https://www.econbiz.de/10013380424
Saved in:
2
New areas of research in marketing strategy, consumer behavior, and marketing analytics : the future is bright
Sheth, Jagdish N.
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
1
,
pp. 3-12
Persistent link: https://www.econbiz.de/10012483496
Saved in:
3
Sustainable marketing : market-driving, not market-driven
Sheth, Jagdish N.
;
Parvatiyar, Atul
- In:
Journal of macromarketing
41
(
2021
)
1
,
pp. 150-165
Persistent link: https://www.econbiz.de/10012485425
Saved in:
4
Understanding new religion-compliant product adoption (NRCPA) in Islamic markets
Al-Hajla, Ali Homaid
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
Journal of global marketing
32
(
2019
)
4
,
pp. 288-302
Persistent link: https://www.econbiz.de/10012201038
Saved in:
5
Corporate branding's influence on front-line employee and consumer value co-creation in UK household consumer markets
Glanfield, Keith
;
Ackfeldt, Anna-Lena
;
Melewar, T. C.
- In:
Journal of general management
43
(
2017/2018
)
2
,
pp. 63-69
Persistent link: https://www.econbiz.de/10011912157
Saved in:
6
IMC antecedents and the consequences of planned brand identity in higher education
Foroudi, Pantea
;
Dinnie, Keith
;
Kitchen, Philip J.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 528-550
Persistent link: https://www.econbiz.de/10011698226
Saved in:
7
Business models to serve low-income consumers in emerging markets
Pels, Jaqueline
;
Sheth, Jagdish N.
- In:
Marketing theory
17
(
2017
)
3
,
pp. 373-391
Persistent link: https://www.econbiz.de/10011825009
Saved in:
8
Investigating the uses of corporate reputation and its effects on brand segmentation, brand differentiation, and brand positioning : evidence from the Taiwanese pharmaceutical indu...
Chen, Chen-Chu Matilda
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
International studies of management and organization
47
(
2017
)
3
,
pp. 240-257
Persistent link: https://www.econbiz.de/10011734538
Saved in:
9
How digital technologies are enabling consumers and transforming the practice of marketing
Hendrix, Philip E.
- In:
Journal of marketing theory and practice
22
(
2014
)
2
,
pp. 149-150
Persistent link: https://www.econbiz.de/10010357881
Saved in:
10
Investigating the strategic marketing significance of brand love in developing and nurturing consumer-brand relationships via film branding : a brandscape perspective
Kohli, Gurdeep Singh
;
Melewar, T. C.
;
Yen, Dorothy
- In:
The marketing review
14
(
2014
)
4
,
pp. 383-405
Persistent link: https://www.econbiz.de/10011444956
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