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person:"Kotler, Philip"
~person:"Chadraba, Petr"
~person:"Fantapié Altobelli, Claudia"
~person:"Melewar, T. C."
~person:"Sheth, Jagdish N."
~subject:"Internationales Marketing"
~subject:"Konsumentenverhalten"
~subject:"Marketing theory"
~type_genre:"Article in journal"
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Search: subject_exact:"Market-orientated perspective"
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Internationales Marketing
Konsumentenverhalten
Marketing theory
Marketing management
38
Marketingmanagement
38
Brand management
15
Markenführung
15
Consumer behaviour
13
Brand image
6
Markenimage
6
Marketing
6
Corporate reputation
5
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5
Marketingtheorie
5
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4
Brand
4
International marketing
4
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Relationship marketing
4
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Emerging markets
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23
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English
20
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Kotler, Philip
Chadraba, Petr
Fantapié Altobelli, Claudia
Melewar, T. C.
Sheth, Jagdish N.
Vrontis, Demetris
9
Ko, Eunju
8
Kumar, V.
8
Gierl, Heribert
7
Hunt, Shelby D.
7
Dekimpe, Marnik G.
6
Gao, Tao
6
Laroche, Michel
6
Tadajewski, Mark
6
Verhoef, Peter C.
6
Boso, Nathaniel
5
Bruwer, Johan
5
Kushwaha, Tarun
5
Lindgreen, Adam
5
Loureiro, Sandra Maria Correia
5
Rohm, Andrew J.
5
Sultan, Fareena
5
Thomas, Sujo
5
Bang Nguyen Viet
4
Bang, Nguyen
4
Calantone, Roger J.
4
Chang, Chun-Tuan
4
Eisend, Martin
4
Gnizy, Itzhak
4
Homburg, Christian
4
Javalgi, Rajshekhar G.
4
Kim, Kyung Hoon
4
Kim, Sang Jin
4
Kitchen, Philip J.
4
Kureshi, Sonal
4
Laukkanen, Tommi
4
Lee, Tzong-ru
4
Lehmann, Donald R.
4
Martínez-López, Francisco J.
4
Mohammad Falahat
4
Morgan, Neil A.
4
Neslin, Scott A.
4
Oh, Han-Mo
4
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The marketing review
3
AMS review : official publication of the Academy of Marketing Science
2
Journal of the Academy of Marketing Science
2
European journal of marketing : EJM
1
International studies of management and organization
1
Journal of general management
1
Journal of global marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of macromarketing
1
Journal of marketing
1
Journal of marketing theory and practice
1
Journal of marketing theory and practice : JMTP
1
Marketing intelligence & planning
1
Marketing theory
1
Qualitative market research : an international journal
1
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ECONIS (ZBW)
20
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1
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10
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20
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date (oldest first)
1
Experiencing the sense of the brand : the mining, processing and application of brand data through sensory brand experiences
Zha, Dongmei
;
Foroudi, Pantea
;
Melewar, T. C.
;
Jin, Zhongqi
- In:
Qualitative market research : an international journal
25
(
2022
)
2
,
pp. 205-232
Persistent link: https://www.econbiz.de/10013380424
Saved in:
2
A tribute to Jagdish N. Sheth
Parvatiyar, Atul
(
ed.
);
Sheth, Jagdish N.
(
honouree
)
-
2021
Persistent link: https://www.econbiz.de/10012549163
Saved in:
3
Toward an integrative theory of marketing
Parvatiyar, Atul
;
Sheth, Jagdish N.
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
3/4
,
pp. 432-445
Persistent link: https://www.econbiz.de/10012819690
Saved in:
4
New areas of research in marketing strategy, consumer behavior, and marketing analytics : the future is bright
Sheth, Jagdish N.
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
1
,
pp. 3-12
Persistent link: https://www.econbiz.de/10012483496
Saved in:
5
Sustainable marketing : market-driving, not market-driven
Sheth, Jagdish N.
;
Parvatiyar, Atul
- In:
Journal of macromarketing
41
(
2021
)
1
,
pp. 150-165
Persistent link: https://www.econbiz.de/10012485425
Saved in:
6
Understanding new religion-compliant product adoption (NRCPA) in Islamic markets
Al-Hajla, Ali Homaid
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
Journal of global marketing
32
(
2019
)
4
,
pp. 288-302
Persistent link: https://www.econbiz.de/10012201038
Saved in:
7
Corporate branding's influence on front-line employee and consumer value co-creation in UK household consumer markets
Glanfield, Keith
;
Ackfeldt, Anna-Lena
;
Melewar, T. C.
- In:
Journal of general management
43
(
2017/2018
)
2
,
pp. 63-69
Persistent link: https://www.econbiz.de/10011912157
Saved in:
8
Why broadened marketing has enriched marketing
Kotler, Philip
- In:
AMS review : official publication of the Academy of …
8
(
2018
)
1/2
,
pp. 20-22
Persistent link: https://www.econbiz.de/10011919210
Saved in:
9
Business models to serve low-income consumers in emerging markets
Pels, Jaqueline
;
Sheth, Jagdish N.
- In:
Marketing theory
17
(
2017
)
3
,
pp. 373-391
Persistent link: https://www.econbiz.de/10011825009
Saved in:
10
Investigating the uses of corporate reputation and its effects on brand segmentation, brand differentiation, and brand positioning : evidence from the Taiwanese pharmaceutical indu...
Chen, Chen-Chu Matilda
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
International studies of management and organization
47
(
2017
)
3
,
pp. 240-257
Persistent link: https://www.econbiz.de/10011734538
Saved in:
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