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person:"Kotler, Philip"
~person:"Chadraba, Petr"
~person:"Fantapié Altobelli, Claudia"
~person:"Melewar, T. C."
~person:"Sheth, Jagdish N."
~subject:"Internationales Marketing"
~subject:"Konsumentenverhalten"
~type_genre:"Collection of articles written by one author"
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Internationales Marketing
Konsumentenverhalten
Marketing management
14
Marketingmanagement
14
Marketing theory
5
Marketingtheorie
5
Rajan Varadarajan
4
Consumer behaviour
3
Strategic management
3
Strategisches Management
3
International marketing
2
Marketing
2
Scientific method
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Wissenschaftliche Methode
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Competitive strategy
1
Dienstleistungsmarketing
1
Diversification
1
Diversifikation
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Economic history
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Fertigungsprogramm
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Firm performance
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Gerald Zaltman
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Innovation diffusion
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Innovation management
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Innovationsdiffusion
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Innovationsmanagement
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Inter-firm cooperation
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International market segmentation
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Internationale Marktsegmentierung
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Jagdish N. Sheth
1
Market research
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Market segmentation
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Marktforschung
1
Marktsegmentierung
1
Master production schedule
1
Online retailing
1
Online-Handel
1
Scientists
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Services marketing
1
Strategic alliance
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Collection of articles written by one author
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Sammelwerk
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Sammlung
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Kotler, Philip
Chadraba, Petr
Fantapié Altobelli, Claudia
Melewar, T. C.
Sheth, Jagdish N.
Wind, Yoram
3
Anderl, Eva Maria
1
Barwitz, Niklas
1
Herrmann, Andreas
1
Jain, Arun K.
1
Koiso-Kanttila, Nina
1
Krishnan, Balaji C.
1
Maas, Peter
1
Meffert, Heribert
1
Nagel, Christian Siegfried Anton
1
Nilsson, Tomas
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Reibstein, David J.
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Schumann, Jan Hendrik
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Shulman, Jeffrey D.
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Totzek, Dirk
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Legends in marketing
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ECONIS (ZBW)
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Legends in marketing: Yoram (Jerry) Wind
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010336664
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2
Global marketing
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337118
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3
Marketing strategy
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337120
Saved in:
4
Legends in marketing : Jagdish N. Sheth
Sheth, Jagdish N.
-
2010
Persistent link: https://www.econbiz.de/10003925978
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