//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Kotler, Philip"
~person:"Chadraba, Petr"
~person:"Kim, Kyung Hoon"
~person:"Sheth, Jagdish N."
~subject:"Beziehungsmarketing"
~subject:"Internationales Marketing"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Market-orientated perspective"
Narrow search
Delete all filters
| 8 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
Internationales Marketing
Konsumentenverhalten
Marketing management
24
Marketingmanagement
24
Consumer behaviour
9
Marketing theory
5
Marketingtheorie
5
Brand management
4
Markenführung
4
Marketing
4
Relationship marketing
4
Corporate Social Responsibility
3
Corporate social responsibility
3
Customer value
3
Emerging economies
3
Fashion
3
Innovation
3
International marketing
3
Kundenwert
3
Mode
3
Nachhaltige Entwicklung
3
Schwellenländer
3
Sustainable development
3
B-to-B-Marketing
2
Bibliometrics
2
Bibliometrie
2
Brand image
2
Business-to-business marketing
2
Competitive advantage
2
Corporate reputation
2
Emerging markets
2
Firmenimage
2
Internet marketing
2
Markenimage
2
Market research
2
Marktforschung
2
Online-Marketing
2
Personalbeschaffung
2
Philip Kotler
2
more ...
less ...
Online availability
All
Undetermined
8
Type of publication
All
Article
13
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
14
Collection of articles of several authors
4
Collection of articles written by one author
4
Sammelwerk
4
Sammlung
4
Aufsatzsammlung
3
Festschrift
3
Lehrbuch
2
Conference proceedings
1
Graue Literatur
1
Konferenzschrift
1
Mehrbändiges Werk
1
Multi-volume publication
1
Non-commercial literature
1
Textbook
1
more ...
less ...
Language
All
English
14
Author
All
Kotler, Philip
Chadraba, Petr
Kim, Kyung Hoon
Sheth, Jagdish N.
Vrontis, Demetris
13
Kumar, V.
12
Melewar, T. C.
10
Ko, Eunju
9
Terho, Harri
9
Palmatier, Robert W.
8
Verhoef, Peter C.
8
Gierl, Heribert
7
Gao, Tao
6
Laroche, Michel
6
Laukkanen, Tommi
6
O'Cass, Aron
6
Petersen, J. Andrew
6
Bauer, Hans H.
5
Boso, Nathaniel
5
Bruwer, Johan
5
Calantone, Roger J.
5
Casidy, Riza
5
Chang, Chun-Tuan
5
Dekimpe, Marnik G.
5
Eisend, Martin
5
Eisingerich, Andreas B
5
Kim, Sang Jin
5
Kushwaha, Tarun
5
Lee, Tzong-ru
5
Loureiro, Sandra Maria Correia
5
Rohm, Andrew J.
5
Sultan, Fareena
5
Thomas, Sujo
5
Šerić, Maja
5
Bang Nguyen Viet
4
Bang, Nguyen
4
Bruhn, Manfred
4
Donthu, Naveen
4
Edelman, David C.
4
Gil Saura, Irene
4
Gilmore, Audrey
4
Gnizy, Itzhak
4
more ...
less ...
Published in...
All
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of business research : JBR
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of macromarketing
1
Journal of marketing
1
Journal of marketing theory and practice
1
Journal of marketing theory and practice : JMTP
1
Journal of the Academy of Marketing Science
1
Marketing theory
1
Review of marketing research
1
more ...
less ...
Source
All
ECONIS (ZBW)
14
Showing
1
-
10
of
14
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
2
A tribute to Jagdish N. Sheth
Parvatiyar, Atul
(
ed.
);
Sheth, Jagdish N.
(
honouree
)
-
2021
Persistent link: https://www.econbiz.de/10012549163
Saved in:
3
New areas of research in marketing strategy, consumer behavior, and marketing analytics : the future is bright
Sheth, Jagdish N.
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
1
,
pp. 3-12
Persistent link: https://www.econbiz.de/10012483496
Saved in:
4
Sustainable marketing : market-driving, not market-driven
Sheth, Jagdish N.
;
Parvatiyar, Atul
- In:
Journal of macromarketing
41
(
2021
)
1
,
pp. 150-165
Persistent link: https://www.econbiz.de/10012485425
Saved in:
5
Sustainable marketing activities of traditional fashion market and brand loyalty
Jung, Jaesuk
;
Kim, Sang Jin
;
Kim, Kyung Hoon
- In:
Journal of business research : JBR
120
(
2020
),
pp. 294-301
Persistent link: https://www.econbiz.de/10012417131
Saved in:
6
Business models to serve low-income consumers in emerging markets
Pels, Jaqueline
;
Sheth, Jagdish N.
- In:
Marketing theory
17
(
2017
)
3
,
pp. 373-391
Persistent link: https://www.econbiz.de/10011825009
Saved in:
7
The effects of internal marketing capability on export marketing strategy, B2B marketing mix and export performance
Koo, Kyong Ryul
;
Kim, Sang Jin
;
Kim, Kyung Hoon
- In:
Journal of global scholars of marketing science : …
26
(
2016
)
1
,
pp. 51-65
Persistent link: https://www.econbiz.de/10011471407
Saved in:
8
Do Confucian principles enhance sustainable marketing and customer equity?
Sun, Yang
;
Garrett, Tony C.
;
Kim, Kyung Hoon
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3772-3779
Persistent link: https://www.econbiz.de/10011515260
Saved in:
9
How digital technologies are enabling consumers and transforming the practice of marketing
Hendrix, Philip E.
- In:
Journal of marketing theory and practice
22
(
2014
)
2
,
pp. 149-150
Persistent link: https://www.econbiz.de/10010357881
Saved in:
10
Fashion collaboration effects on consumer response and customer equity in global luxury and SPA brand marketing
Kin, Kyulim
;
Ko, Eunju
;
Lee, Mi-ah
;
Mattila, Pekka
; …
- In:
Journal of global scholars of marketing science : …
24
(
2014
)
3
,
pp. 350-364
Persistent link: https://www.econbiz.de/10010408194
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->