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person:"Kotler, Philip"
~person:"Chadraba, Petr"
~person:"Ko, Eunju"
~person:"Sheth, Jagdish N."
~subject:"Beziehungsmarketing"
~subject:"Internationales Marketing"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
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Search: subject_exact:"Market-orientated perspective"
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| 8 applied filters
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Beziehungsmarketing
Internationales Marketing
Konsumentenverhalten
Marketing management
28
Marketingmanagement
28
Consumer behaviour
14
Brand management
8
Fashion
8
Markenführung
8
Mode
8
Luxury goods
6
Luxusgüter
6
Marketing
6
Internet marketing
5
Marketing theory
5
Marketingtheorie
5
Online-Marketing
5
Relationship marketing
5
Customer value
4
Kundenwert
4
Digitalisierung
3
Digitization
3
Emerging economies
3
International marketing
3
Schwellenländer
3
customer equity
3
Bibliometrics
2
Bibliometrie
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Customer equity
2
Customer satisfaction
2
Emerging markets
2
Innovation
2
Kundenzufriedenheit
2
Luxury brand
2
Market research
2
Marktforschung
2
Nachhaltige Entwicklung
2
Nachhaltigkeit
2
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Undetermined
9
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Article
16
Book / Working Paper
2
Type of publication (narrower categories)
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Article in journal
Aufsatz in Zeitschrift
18
Collection of articles of several authors
5
Sammelwerk
5
Collection of articles written by one author
4
Sammlung
4
Aufsatzsammlung
3
Festschrift
3
Lehrbuch
2
Conference paper
1
Conference proceedings
1
Graue Literatur
1
Konferenzbeitrag
1
Konferenzschrift
1
Mehrbändiges Werk
1
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1
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1
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1
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Language
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English
18
Author
All
Kotler, Philip
Chadraba, Petr
Ko, Eunju
Sheth, Jagdish N.
Vrontis, Demetris
13
Kumar, V.
12
Melewar, T. C.
10
Terho, Harri
9
Palmatier, Robert W.
8
Verhoef, Peter C.
8
Gierl, Heribert
7
Gao, Tao
6
Laroche, Michel
6
Laukkanen, Tommi
6
O'Cass, Aron
6
Petersen, J. Andrew
6
Bauer, Hans H.
5
Boso, Nathaniel
5
Bruwer, Johan
5
Calantone, Roger J.
5
Casidy, Riza
5
Chang, Chun-Tuan
5
Dekimpe, Marnik G.
5
Eisend, Martin
5
Eisingerich, Andreas B
5
Kim, Kyung Hoon
5
Kim, Sang Jin
5
Kushwaha, Tarun
5
Lee, Tzong-ru
5
Loureiro, Sandra Maria Correia
5
Rohm, Andrew J.
5
Sultan, Fareena
5
Thomas, Sujo
5
Šerić, Maja
5
Bang Nguyen Viet
4
Bang, Nguyen
4
Bruhn, Manfred
4
Donthu, Naveen
4
Edelman, David C.
4
Gil Saura, Irene
4
Gilmore, Audrey
4
Gnizy, Itzhak
4
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Published in...
All
Journal of business research : JBR
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of macromarketing
1
Journal of marketing
1
Journal of marketing theory and practice
1
Journal of marketing theory and practice : JMTP
1
Journal of the Academy of Marketing Science
1
Marketing theory
1
Review of marketing research
1
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Source
All
ECONIS (ZBW)
18
Showing
1
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10
of
18
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date (oldest first)
1
SNS marketing activities as a sustainable competitive advantage and traditional market equity
Wang, Huanzhang
;
Ko, Eunju
;
Woodside, Arch G.
;
Yu, Jihye
- In:
Journal of business research : JBR
130
(
2021
),
pp. 378-383
Persistent link: https://www.econbiz.de/10012544836
Saved in:
2
Sustainability and social media communication : how consumers respond to marketing efforts of luxury and non-luxury fashion brands
Kong, Hyun Min
;
Witmaier, Alexander
;
Ko, Eunju
- In:
Journal of business research : JBR
131
(
2021
),
pp. 640-651
Persistent link: https://www.econbiz.de/10012545032
Saved in:
3
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
4
A tribute to Jagdish N. Sheth
Parvatiyar, Atul
(
ed.
);
Sheth, Jagdish N.
(
honouree
)
-
2021
Persistent link: https://www.econbiz.de/10012549163
Saved in:
5
New areas of research in marketing strategy, consumer behavior, and marketing analytics : the future is bright
Sheth, Jagdish N.
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
1
,
pp. 3-12
Persistent link: https://www.econbiz.de/10012483496
Saved in:
6
Sustainable marketing : market-driving, not market-driven
Sheth, Jagdish N.
;
Parvatiyar, Atul
- In:
Journal of macromarketing
41
(
2021
)
1
,
pp. 150-165
Persistent link: https://www.econbiz.de/10012485425
Saved in:
7
Chatbot e-service and customer satisfaction regarding luxury brands
Chung, Minjee
;
Ko, Eunju
;
Joung, Heerim
;
Kim, Sang Jin
- In:
Journal of business research : JBR
117
(
2020
),
pp. 587-595
Persistent link: https://www.econbiz.de/10012287983
Saved in:
8
Business models to serve low-income consumers in emerging markets
Pels, Jaqueline
;
Sheth, Jagdish N.
- In:
Marketing theory
17
(
2017
)
3
,
pp. 373-391
Persistent link: https://www.econbiz.de/10011825009
Saved in:
9
Influence of sustainable marketing activities on customer equity
Sun, Yang
;
Ko, Eunju
- In:
Journal of global scholars of marketing science : …
26
(
2016
)
3
,
pp. 270-283
Persistent link: https://www.econbiz.de/10011594183
Saved in:
10
How digital technologies are enabling consumers and transforming the practice of marketing
Hendrix, Philip E.
- In:
Journal of marketing theory and practice
22
(
2014
)
2
,
pp. 149-150
Persistent link: https://www.econbiz.de/10010357881
Saved in:
1
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