//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Kotler, Philip"
~person:"Chadraba, Petr"
~person:"Sheth, Jagdish N."
~person:"Singh, Ramendra"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Market-orientated perspective"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Marketing management
28
Marketingmanagement
28
Consumer behaviour
7
Developing countries
7
Entwicklungsländer
7
Konsumentenverhalten
7
Marketing
6
Emerging economies
5
Marketing theory
5
Marketingtheorie
5
Schwellenländer
5
India
4
Indien
4
Low income
4
Niedrigeinkommen
4
Target group
4
Zielgruppe
4
Beziehungsmarketing
3
International marketing
3
Internationales Marketing
3
Relationship marketing
3
Armutsbekämpfung
2
Bibliometrics
2
Bibliometrie
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Emerging markets
2
Lieferantenmanagement
2
Market research
2
Marktforschung
2
Nachhaltige Entwicklung
2
Philip Kotler
2
Poverty reduction
2
Salespeople
2
Supplier relationship management
2
Sustainable development
2
Verkaufspersonal
2
A general theory of marketing
1
Acceptability
1
Accessibility
1
more ...
less ...
Online availability
All
Undetermined
13
Type of publication
All
Article
24
Book / Working Paper
4
Type of publication (narrower categories)
All
Article in journal
Lehrbuch
43
Textbook
37
Aufsatz in Zeitschrift
28
Collection of articles of several authors
21
Sammelwerk
21
Glossar enthalten
16
Glossary included
16
Collection of articles written by one author
14
Sammlung
14
Aufsatz im Buch
9
Book section
9
Festschrift
7
Aufsatzsammlung
6
Case study
6
Fallstudie
6
Graue Literatur
5
Non-commercial literature
5
Conference proceedings
4
Einführung
4
Konferenzschrift
4
Mehrbändiges Werk
4
Multi-volume publication
4
Arbeitspapier
3
Guidebook
3
Ratgeber
3
Working Paper
3
Reprint
2
Interview
1
Nachschlagewerk
1
Reference book
1
more ...
less ...
Language
All
English
27
Hungarian
1
Author
All
Kotler, Philip
Chadraba, Petr
Sheth, Jagdish N.
Singh, Ramendra
Vrontis, Demetris
26
Kumar, V.
25
O'Cass, Aron
23
Melewar, T. C.
20
Balmer, John M. T.
18
Morgan, Neil A.
18
Calantone, Roger J.
16
Gilmore, Audrey
16
Kitchen, Philip J.
16
Pitt, Leyland F.
16
Yan, Ruiliang
16
Di Benedetto, C. Anthony
15
Homburg, Christian
15
Brettel, Malte
14
Hunt, Shelby D.
14
Lindgreen, Adam
14
Thrassou, Alkis
14
Gierl, Heribert
13
Morgan, Robert
13
Palmatier, Robert W.
13
Varadarajan, Rajan
13
Hult, G. Tomas M.
12
Ko, Eunju
12
Ngo, Liem Viet
12
Schultz, Don E.
12
Blankson, Charles
11
Dekimpe, Marnik G.
11
Laukkanen, Tommi
11
Terho, Harri
11
Albers, Sönke
10
Bauer, Hans H.
10
Dibb, Sally
10
Herrmann, Andreas
10
Pauwels, Koen
10
Pei, Zhi
10
Verhoef, Peter C.
10
Brooksbank, Roger
9
Chintagunta, Pradeep K.
9
more ...
less ...
Published in...
All
Marketing theory
4
AMS review : official publication of the Academy of Marketing Science
2
Journal of global marketing
2
Journal of marketing theory and practice
2
Journal of the Academy of Marketing Science
2
The marketing review
2
Asia Pacific journal of marketing and logistics
1
Decision
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business research : JBR
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of macromarketing
1
Journal of marketing
1
Journal of marketing theory and practice : JMTP
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing and consumer services
1
Marketing : a Marketing Centrum OPK Kft. folyóirata
1
Marketing intelligence & planning
1
Review of marketing research
1
The journal of business & industrial marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
28
Showing
1
-
10
of
28
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Post-pandemic marketing : when the peripheral becomes the core
Sheth, Jagdish N.
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 37-44
Persistent link: https://www.econbiz.de/10012880159
Saved in:
2
Toward an integrative theory of marketing
Parvatiyar, Atul
;
Sheth, Jagdish N.
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
3/4
,
pp. 432-445
Persistent link: https://www.econbiz.de/10012819690
Saved in:
3
A tribute to Jagdish N. Sheth
Parvatiyar, Atul
(
ed.
);
Sheth, Jagdish N.
(
honouree
)
-
2021
Persistent link: https://www.econbiz.de/10012549163
Saved in:
4
Executive functions of BoP consumers : research propositions, conceptual framework and implications for marketing strategies for BoP markets
Mishra, Ria
;
Singh, Ramendra
;
Jaikumar, Saravana
- In:
Journal of global marketing
34
(
2021
)
4
,
pp. 249-269
Persistent link: https://www.econbiz.de/10012650596
Saved in:
5
New areas of research in marketing strategy, consumer behavior, and marketing analytics : the future is bright
Sheth, Jagdish N.
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
1
,
pp. 3-12
Persistent link: https://www.econbiz.de/10012483496
Saved in:
6
Sustainable marketing : market-driving, not market-driven
Sheth, Jagdish N.
;
Parvatiyar, Atul
- In:
Journal of macromarketing
41
(
2021
)
1
,
pp. 150-165
Persistent link: https://www.econbiz.de/10012485425
Saved in:
7
Does managing customer accounts receivable impact customer relationships, and sales performance? : an empirical investigation
Singh, Ramendra Pratap
;
Singh, Ramendra
;
Mishra, Prashant
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012502649
Saved in:
8
Special issue: marketing challenges and opportunities in India
Singh, Ramendra
(
ed.
)
-
2018
Persistent link: https://www.econbiz.de/10011963046
Saved in:
9
e-WOM : review and a new conceptualisation
Agarwal, Ridhi
;
Singh, Ramendra
- In:
The marketing review
18
(
2018
)
3/4
,
pp. 309-323
Persistent link: https://www.econbiz.de/10012116407
Saved in:
10
Why broadened marketing has enriched marketing
Kotler, Philip
- In:
AMS review : official publication of the Academy of …
8
(
2018
)
1/2
,
pp. 20-22
Persistent link: https://www.econbiz.de/10011919210
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->