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person:"Kotler, Philip"
~person:"Chadraba, Petr"
~person:"Sheth, Jagdish N."
~person:"Varadarajan, Rajan"
~type_genre:"Article in journal"
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Search: subject_exact:"Market-orientated perspective"
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Marketing management
29
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29
Marketing theory
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Kotler, Philip
Chadraba, Petr
Sheth, Jagdish N.
Varadarajan, Rajan
Vrontis, Demetris
26
Kumar, V.
25
O'Cass, Aron
23
Melewar, T. C.
20
Balmer, John M. T.
18
Morgan, Neil A.
18
Calantone, Roger J.
16
Gilmore, Audrey
16
Kitchen, Philip J.
16
Pitt, Leyland F.
16
Yan, Ruiliang
16
Di Benedetto, C. Anthony
15
Homburg, Christian
15
Brettel, Malte
14
Hunt, Shelby D.
14
Lindgreen, Adam
14
Thrassou, Alkis
14
Gierl, Heribert
13
Morgan, Robert
13
Palmatier, Robert W.
13
Hult, G. Tomas M.
12
Ko, Eunju
12
Ngo, Liem Viet
12
Schultz, Don E.
12
Singh, Ramendra
12
Blankson, Charles
11
Dekimpe, Marnik G.
11
Laukkanen, Tommi
11
Terho, Harri
11
Albers, Sönke
10
Bauer, Hans H.
10
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10
Herrmann, Andreas
10
Pauwels, Koen
10
Pei, Zhi
10
Verhoef, Peter C.
10
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9
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9
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AMS review : official publication of the Academy of Marketing Science
5
Journal of the Academy of Marketing Science
5
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of marketing management : MM
2
Journal of marketing theory and practice
2
Journal of strategic marketing
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of macromarketing
1
Journal of marketing
1
Journal of marketing theory and practice : JMTP
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Marketing : a Marketing Centrum OPK Kft. folyóirata
1
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ECONIS (ZBW)
29
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29
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1
Digital product innovations for the greater good and digital marketing innovations in communications and channels : evolution, emerging issues, and future research directions
Varadarajan, Rajan
;
Welden, Roman B.
;
Arunachalam S
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 482-501
Persistent link: https://www.econbiz.de/10013271767
Saved in:
2
Post-pandemic marketing : when the peripheral becomes the core
Sheth, Jagdish N.
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 37-44
Persistent link: https://www.econbiz.de/10012880159
Saved in:
3
Toward an integrative theory of marketing
Parvatiyar, Atul
;
Sheth, Jagdish N.
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
3/4
,
pp. 432-445
Persistent link: https://www.econbiz.de/10012819690
Saved in:
4
A tribute to Jagdish N. Sheth
Parvatiyar, Atul
(
ed.
);
Sheth, Jagdish N.
(
honouree
)
-
2021
Persistent link: https://www.econbiz.de/10012549163
Saved in:
5
New areas of research in marketing strategy, consumer behavior, and marketing analytics : the future is bright
Sheth, Jagdish N.
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
1
,
pp. 3-12
Persistent link: https://www.econbiz.de/10012483496
Saved in:
6
Sustainable marketing : market-driving, not market-driven
Sheth, Jagdish N.
;
Parvatiyar, Atul
- In:
Journal of macromarketing
41
(
2021
)
1
,
pp. 150-165
Persistent link: https://www.econbiz.de/10012485425
Saved in:
7
Customer information resources advantage, marketing strategy and business performance : a market resources based view
Varadarajan, Rajan
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 89-97
Persistent link: https://www.econbiz.de/10012289349
Saved in:
8
Customer satisfaction and firm performance : insights from over a quarter century of empirical research
Otto, Ashley S.
;
Szymanski, David M.
;
Varadarajan, Rajan
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
3
,
pp. 543-564
Persistent link: https://www.econbiz.de/10012290971
Saved in:
9
Theoretical underpinnings of research in strategic marketing : a commentary
Varadarajan, Rajan
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 30-36
Persistent link: https://www.econbiz.de/10011996666
Saved in:
10
Why broadened marketing has enriched marketing
Kotler, Philip
- In:
AMS review : official publication of the Academy of …
8
(
2018
)
1/2
,
pp. 20-22
Persistent link: https://www.econbiz.de/10011919210
Saved in:
1
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