Customer satisfaction and firm performance : insights from over a quarter century of empirical research
Year of publication: |
2020
|
---|---|
Authors: | Otto, Ashley S. ; Szymanski, David M. ; Varadarajan, Rajan |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 48.2020, 3, p. 543-564
|
Subject: | Customer satisfaction | Marketing strategy | Business performance | Meta-analysis | Empirical generalization | Unternehmenserfolg | Firm performance | Kundenzufriedenheit | Meta-Analyse | Bibliometrie | Bibliometrics | Marketingmanagement | Marketing management |
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