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person:"Kotler, Philip"
~person:"Forker, Olan D."
~person:"Hartley, Steven W."
~person:"Keller, Kevin Lane"
~subject:"Marketingmanagement"
~type_genre:"Non-commercial literature"
~type_genre:"Reference book"
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Search: subject_exact:"Market-orientated perspective"
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Marketingmanagement
Marketing management
5
Advertising
3
Milchmarkt
3
Milk market
3
Werbung
3
Farm management
2
Landwirtschaftliche Betriebslehre
2
USA
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1984-1990
1
1986-1992
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Brand architecture
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Brand extension
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Brand management
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Consumer behaviour
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Corporate reputation
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Firmenimage
1
Imperfect competition
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Konsumentenverhalten
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Markenarchitektur
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Markenführung
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Markenpolitik
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Markentransfer
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Marketing
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Milk policy
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Kotler, Philip
Forker, Olan D.
Hartley, Steven W.
Keller, Kevin Lane
Meffert, Heribert
17
Drees, Norbert
16
Backhaus, Klaus
12
Fritz, Wolfgang
12
Nufer, Gerd
12
Kaiser, Harry M.
11
Albers, Sönke
9
Bauer, Hans H.
9
Huber, Frank
9
Wiedmann, Klaus-Peter
9
Homburg, Christian
7
Kirchgeorg, Manfred
7
Brem, E.
5
Burmann, Christoph
5
Franses, Philip Hans
5
Simon, Hermann
5
Smith, N. Craig
5
Boulding, William
4
Chandon, Pierre
4
Kay, Rosemarie
4
Koschnick, Wolfgang J.
4
Kranzusch, Peter
4
Ormrod, Robert P.
4
Soberman, David A.
4
Spiller, Achim
4
Suprinovič, Olga
4
Söderlund, Magnus
4
Anderson, Kym
3
Appelmann, Eva
3
Bartling, Björn
3
Chadraba, Petr
3
Christen, Markus
3
Damania, Richard
3
Eagle, Lynne C.
3
Fehr, Ernst
3
Fok, Dennis
3
Gatignon, Hubert A.
3
Graber, Stéphane
3
Gupta, Sunil
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NICPRE / National Institute for Commodity Promotion Research and Evaluation
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RB / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
1
Report / Marketing Science Institute
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Report / Marketing Science Institute / Marketing Science Institute
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Research bulletin / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
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ECONIS (ZBW)
5
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1
Philip Kotlers Marketing-Guide : die wichtigsten Ideen und Konzepte
Kotler, Philip
-
2004
Persistent link: https://www.econbiz.de/10001857106
Saved in:
2
Managing the corporate brand : the effects of corporate marketing activity on consumer evaluations of brand extensions
Keller, Kevin Lane
;
Aaker, David A.
-
1997
Persistent link: https://www.econbiz.de/10010366609
Saved in:
3
Generic advertising wearout : the case of the New York City fluid milk campaign
Reberte, Carlos
;
Kaiser, Harry M.
;
Lenz, John E.
; …
-
1996
Persistent link: https://www.econbiz.de/10000935077
Saved in:
4
Evaluating US generic milk advertising effectiveness using an imperfect competition model
Suzuki, Nobuhiro
;
Kaiser, Harry M.
;
Lenz, John E.
; …
-
1993
Persistent link: https://www.econbiz.de/10000973195
Saved in:
5
Analysis of generic dairy advertising scenarios on retail, wholesale, and farm milk markets
Kaiser, Harry M.
;
Forker, Olan D.
-
1993
Persistent link: https://www.econbiz.de/10000862748
Saved in:
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