Philip Kotlers Marketing-Guide : die wichtigsten Ideen und Konzepte
aus dem Engl. von Maria Bühler
| Alternative title: | Marketing insights from A to Z <dt.> |
|---|---|
| Year of publication: |
2004
|
| Authors: | Kotler, Philip |
| Other Persons: | Bühler, Maria (contributor) |
| Publisher: |
Frankfurt am Main [u.a.] : Campus-Verl. |
| Subject: | Marketing | Marketingmanagement | Marketing management |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 208 S. 22 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Nachschlagewerk ; Reference book |
| Language: | German |
| Notes: | Gb. : EUR 29.90, EUR AT 30.80, CHF 52.20 |
| ISBN: | 3-593-37302-5 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001857106