//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Kotler, Philip"
~person:"Foroudi, Mohammad Mahdi"
~person:"Pepels, Werner"
~person:"Sheth, Jagdish N."
~type:"article"
~type_genre:"Book section"
~type_genre:"Fallstudie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Market-orientated perspective"
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Marketing management
17
Marketingmanagement
17
Marketing
8
B-to-B-Marketing
2
Business-to-business marketing
2
Customer value
2
Dynamic investment appraisal
2
Dynamische Investitionsrechnung
2
Kundenwert
2
Lieferantenmanagement
2
Supplier relationship management
2
Advertising planning
1
Behavioral economics
1
Betriebliche Wertschöpfung
1
Brand management
1
Competitive advantage
1
Consumer goods
1
Corporate culture
1
Corporate reputation
1
Customer service
1
Einzelhandel
1
Enterprise architecture
1
Firmenimage
1
Großbritannien
1
Konsumgüter
1
Kundenservice
1
Markenführung
1
Marketing theory
1
Marketingtheorie
1
New product development
1
Nonprofit marketing
1
Nonprofit-Marketing
1
Product management
1
Produktentwicklung
1
Produktmanagement
1
Relaunch
1
Retail trade
1
Social Marketing
1
Social marketing
1
Target group
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
Book / Working Paper
7
Type of publication (narrower categories)
All
Book section
Fallstudie
Article in journal
17
Aufsatz im Buch
17
Aufsatz in Zeitschrift
17
Case study
4
Mehrbändiges Werk
1
Multi-volume publication
1
Reprint
1
more ...
less ...
Language
All
English
11
German
6
Author
All
Kotler, Philip
Foroudi, Mohammad Mahdi
Pepels, Werner
Sheth, Jagdish N.
Bruhn, Manfred
18
Meffert, Heribert
15
Esch, Franz-Rudolf
12
Kirchgeorg, Manfred
10
Homburg, Christian
8
Adeola, Ogechi
7
Bauer, Hans H.
7
Berndt, Ralph
7
Keller, Kevin Lane
7
Trommsdorff, Volker
7
Ahlert, Dieter
6
Carpenter, Gregory S.
6
Cova, Bernard
6
Meissner, Hans Günther
6
Pfeffermann, Nicole
6
Shankar, Venkatesh
6
Wiedmann, Klaus-Peter
6
Zanger, Cornelia
6
Ahlers, Grit Mareike
5
Belz, Christian
5
Diller, Hermann
5
Ergenzinger, Rudolf
5
Foroudi, Pantea
5
Hinson, Robert
5
Kleinaltenkamp, Michael
5
Kreutzer, Ralf T.
5
Krulis-Randa, Jan S.
5
Kumar, V.
5
Köhler, Richard
5
Nufer, Gerd
5
Ratten, Vanessa
5
Schultz, Don E.
5
Siems, Florian
5
Vaih-Baur, Christina
5
Ahlert, Dorothee
4
Baumgarth, Carsten
4
Burmann, Christoph
4
Calder, Bobby J.
4
more ...
less ...
Published in...
All
Building corporate identity, image and reputation in the digital era
4
Kellogg on marketing : the marketing faculty of the kellog school of management
2
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
1
Competitive strategic management
1
Does marketing need reform? : fresh perspectives on the future
1
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
1
Effektives Customer Relationship Management : Instrumente, Einführungskonzepte, Organisation
1
Erfolgreich mit den Großen des Marketings : [Best of Marketing]
1
H2H Marketing : Case Studies on Human-to-Human Marketing
1
Instrumente zur Gestaltung von After Sales Services
1
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
1
The SAGE handbook of social marketing
1
The development of marketing theory and its philosophical underpinnings
1
more ...
less ...
Source
All
ECONIS (ZBW)
17
Showing
1
-
10
of
17
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
H2H mindset in H2H marketing
Kotler, Philip
;
Pförtsch, Waldemar A.
;
Sponholz, Uwe
; …
- In:
H2H Marketing : Case Studies on Human-to-Human Marketing
,
(pp. 81-91)
.
2023
Persistent link: https://www.econbiz.de/10014322296
Saved in:
2
Marketing in the age of disruption
Chernev, Alexander
;
Kotler, Philip
- In:
Kellogg on marketing : the marketing faculty of the …
,
(pp. 3-18)
.
2023
Persistent link: https://www.econbiz.de/10014283140
Saved in:
3
The fall of the four Ps and the rise of strategic marketing
Chernev, Alexander
;
Kotler, Philip
- In:
Kellogg on marketing : the marketing faculty of the …
,
(pp. 19-31)
.
2023
Persistent link: https://www.econbiz.de/10014283143
Saved in:
4
Corporate identity : definition and component
Foroudi, Mohammad Mahdi
;
Foroudi, Pantea
;
Balmer, John M.T.
- In:
Building corporate identity, image and reputation in …
,
(pp. 11-74)
.
2022
Persistent link: https://www.econbiz.de/10012609368
Saved in:
5
Managing marketing competencies : a framework for understanding antecedents of marketing capability and its relation to company's core competencies
Foroudi, Pantea
;
Foroudi, Mohammad Mahdi
;
Hafeez, Khalid
; …
- In:
Building corporate identity, image and reputation in …
,
(pp. 75-112)
.
2022
Persistent link: https://www.econbiz.de/10012609370
Saved in:
6
Reputation : configuring the symmetrical and asymmetrical paths to architecture in a retail setting
Foroudi, Mohammad Mahdi
;
Foroudi, Pantea
;
Jin, Zhongqi
- In:
Building corporate identity, image and reputation in …
,
(pp. 113-139)
.
2022
Persistent link: https://www.econbiz.de/10012609374
Saved in:
7
Value co-creation behaviour : antecedents and consequences
Alqayed, Yousef
;
Foroudi, Pantea
;
Dennis, Charles
; …
- In:
Building corporate identity, image and reputation in …
,
(pp. 218-259)
.
2022
Persistent link: https://www.econbiz.de/10012609394
Saved in:
8
Kommunikationsinstrumente für After Sales Services
Pepels, Werner
-
2014
Persistent link: https://www.econbiz.de/10010457850
Saved in:
9
Konsumgüter-Relaunch : Charakteristika und Maßnahmen
Pepels, Werner
- In:
Praxishandbuch Relaunch : Potenziale vorhandener Marken …
,
(pp. 207-228)
.
2013
Persistent link: https://www.econbiz.de/10011447467
Saved in:
10
Darstellung und Bedeutung des Kundenlebenszeitwerts im Business to Business-Marketing
Pepels, Werner
- In:
Effektives Customer Relationship Management : …
,
(pp. 207-239)
.
2013
Persistent link: https://www.econbiz.de/10014546736
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->