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person:"Kotler, Philip"
~person:"Foroudi, Mohammad Mahdi"
~person:"Sheth, Jagdish N."
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Book section"
~type_genre:"Collection of articles of several authors"
~type_genre:"Fallstudie"
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Search: subject_exact:"Market-orientated perspective"
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Marketing management
51
Marketingmanagement
51
Marketing
19
Marketing theory
12
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12
Consumer behaviour
9
Konsumentenverhalten
9
Theorie
6
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6
International marketing
4
Internationales Marketing
4
Rajan Varadarajan
4
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3
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Philip Kotler
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Aufsatz in Zeitschrift
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Fallstudie
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43
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37
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18
Glossar enthalten
16
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7
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Kotler, Philip
Foroudi, Mohammad Mahdi
Sheth, Jagdish N.
Bruhn, Manfred
45
Meffert, Heribert
35
Homburg, Christian
31
Kumar, V.
30
Vrontis, Demetris
27
O'Cass, Aron
23
Melewar, T. C.
22
Bauer, Hans H.
21
Esch, Franz-Rudolf
21
Kitchen, Philip J.
21
Morgan, Neil A.
21
Balmer, John M. T.
20
Varadarajan, Rajan
20
Schultz, Don E.
18
Brettel, Malte
17
Calantone, Roger J.
17
Wiedmann, Klaus-Peter
17
Diller, Hermann
16
Drees, Norbert
16
Gilmore, Audrey
16
Lindgreen, Adam
16
Pitt, Leyland F.
16
Yan, Ruiliang
16
Di Benedetto, C. Anthony
15
Gierl, Heribert
15
Hunt, Shelby D.
15
Kleinaltenkamp, Michael
15
Shankar, Venkatesh
15
Foroudi, Pantea
14
Hult, G. Tomas M.
14
Kirchgeorg, Manfred
14
Morgan, Robert
14
Piercy, Nigel
14
Thrassou, Alkis
14
Albers, Sönke
13
Carpenter, Gregory S.
13
Herrmann, Andreas
13
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13
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1
International Conference on Relationship Marketing <1996, Berlin>
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Legends in marketing
8
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5
Building corporate identity, image and reputation in the digital era
4
wi - Wirtschaft
4
AMS review : official publication of the Academy of Marketing Science
2
Always learning
2
European journal of marketing : EJM
2
Journal of marketing theory and practice
2
Journal of the Academy of Marketing Science
2
Kellogg on marketing : the marketing faculty of the kellog school of management
2
Competitive strategic management
1
Does marketing need reform? : fresh perspectives on the future
1
Erfolgreich mit den Großen des Marketings : [Best of Marketing]
1
H2H Marketing : Case Studies on Human-to-Human Marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business research : JBR
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of macromarketing
1
Journal of marketing
1
Journal of marketing theory and practice : JMTP
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Marketing : a Marketing Centrum OPK Kft. folyóirata
1
Marketing theory
1
Review of marketing research
1
The SAGE handbook of social marketing
1
The development of marketing theory and its philosophical underpinnings
1
wi - Wirtschaft / Marketing
1
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ECONIS (ZBW)
51
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1
H2H mindset in H2H marketing
Kotler, Philip
;
Pförtsch, Waldemar A.
;
Sponholz, Uwe
; …
- In:
H2H Marketing : Case Studies on Human-to-Human Marketing
,
(pp. 81-91)
.
2023
Persistent link: https://www.econbiz.de/10014322296
Saved in:
2
Marketing in the age of disruption
Chernev, Alexander
;
Kotler, Philip
- In:
Kellogg on marketing : the marketing faculty of the …
,
(pp. 3-18)
.
2023
Persistent link: https://www.econbiz.de/10014283140
Saved in:
3
The fall of the four Ps and the rise of strategic marketing
Chernev, Alexander
;
Kotler, Philip
- In:
Kellogg on marketing : the marketing faculty of the …
,
(pp. 19-31)
.
2023
Persistent link: https://www.econbiz.de/10014283143
Saved in:
4
Corporate identity : definition and component
Foroudi, Mohammad Mahdi
;
Foroudi, Pantea
;
Balmer, John M.T.
- In:
Building corporate identity, image and reputation in …
,
(pp. 11-74)
.
2022
Persistent link: https://www.econbiz.de/10012609368
Saved in:
5
Managing marketing competencies : a framework for understanding antecedents of marketing capability and its relation to company's core competencies
Foroudi, Pantea
;
Foroudi, Mohammad Mahdi
;
Hafeez, Khalid
; …
- In:
Building corporate identity, image and reputation in …
,
(pp. 75-112)
.
2022
Persistent link: https://www.econbiz.de/10012609370
Saved in:
6
Reputation : configuring the symmetrical and asymmetrical paths to architecture in a retail setting
Foroudi, Mohammad Mahdi
;
Foroudi, Pantea
;
Jin, Zhongqi
- In:
Building corporate identity, image and reputation in …
,
(pp. 113-139)
.
2022
Persistent link: https://www.econbiz.de/10012609374
Saved in:
7
Value co-creation behaviour : antecedents and consequences
Alqayed, Yousef
;
Foroudi, Pantea
;
Dennis, Charles
; …
- In:
Building corporate identity, image and reputation in …
,
(pp. 218-259)
.
2022
Persistent link: https://www.econbiz.de/10012609394
Saved in:
8
Post-pandemic marketing : when the peripheral becomes the core
Sheth, Jagdish N.
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 37-44
Persistent link: https://www.econbiz.de/10012880159
Saved in:
9
A tribute to Jagdish N. Sheth
Parvatiyar, Atul
(
ed.
);
Sheth, Jagdish N.
(
honouree
)
-
2021
Persistent link: https://www.econbiz.de/10012549163
Saved in:
10
Toward an integrative theory of marketing
Parvatiyar, Atul
;
Sheth, Jagdish N.
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
3/4
,
pp. 432-445
Persistent link: https://www.econbiz.de/10012819690
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