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person:"Kotler, Philip"
~person:"Hartley, Steven W."
~person:"Keller, Kevin Lane"
~subject:"Marketingmanagement"
~type_genre:"Non-commercial literature"
~type_genre:"Reference book"
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Philip Kotlers Marketing-Guide : die wichtigsten Ideen und Konzepte
Kotler, Philip
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2004
Persistent link: https://www.econbiz.de/10001857106
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Managing the corporate brand : the effects of corporate marketing activity on consumer evaluations of brand extensions
Keller, Kevin Lane
;
Aaker, David A.
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1997
Persistent link: https://www.econbiz.de/10010366609
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