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person:"Kotler, Philip"
~person:"Kitchen, Philip J."
~person:"Varadarajan, Rajan"
~subject:"Marketingmanagement"
~subject:"Strategische Allianz"
~type_genre:"Arbeitspapier"
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Marketingmanagement
Strategische Allianz
Marketing management
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Kotler, Philip
Kitchen, Philip J.
Varadarajan, Rajan
Fritz, Wolfgang
11
Franses, Philip Hans
7
Albers, Sönke
5
Bauer, Hans H.
5
Smith, N. Craig
5
Walters, David
5
Boulding, William
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Chandon, Pierre
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Fok, Dennis
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Ormrod, Robert P.
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Simon, Hermann
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Soberman, David A.
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Spiller, Achim
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Söderlund, Magnus
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Bartling, Björn
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Bultez, Alain V.
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Burmann, Christoph
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Christen, Markus
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Damania, Richard
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Eagle, Lynne C.
3
Fehr, Ernst
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Gatignon, Hubert A.
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Gijsbrechts, Els
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Gupta, Sunil
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Hammann, Peter
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Jackson, Lee Ann
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Kühn, Richard
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Lancaster, Geoffrey
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Naert, Philippe Antoine
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Nair, Harikesh
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Narayanan, Sridhar
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Nasiry, Javad
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Piersma, Nanda
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Spann, Martin
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Van Wassenhove, Luk N.
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Van den Poel, Dirk
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Working paper / Department of Commerce, College of Business, Massey University
1
Working papers / Department of Commerce, College of Business, Massey University
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ECONIS (ZBW)
2
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A comparative analysis of the development of integrated marketing communications in New Zealand and the United Kingdom
Eagle, Lynne C.
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003792325
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2
Advertising in mature markets : potentially persuasive or repurchase reminder
Eagle, Lynne C.
;
Rose, Lawrence Craig
;
Kitchen, Philip J.
-
2003
Persistent link: https://www.econbiz.de/10001853293
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