A comparative analysis of the development of integrated marketing communications in New Zealand and the United Kingdom
Lynne Eagle, Philip J. Kitchen and Sandy Bulmer
| Year of publication: |
2008
|
|---|---|
| Other Persons: | Eagle, Lynne C. (contributor) ; Kitchen, Philip J. (contributor) ; Bulmer, Sandy (contributor) |
| Publisher: |
Auckland : Dep. of Commerce, College of Business, Massey Univ. |
| Subject: | Großbritannien | United Kingdom | Neuseeland | New Zealand | Marketingmanagement | Marketing management |
| Extent: | Online-Ressource (1, 31 S.) |
|---|---|
| Series: | Working papers / Department of Commerce, College of Business, Massey University. - Auckland, ZDB-ID 2401754-1. - Vol. 07,02 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Arbeitspapier ; Working Paper ; Graue Literatur ; Non-commercial literature |
| Language: | English |
| Notes: | Systemvoraussetzungen: Acrobat Reader |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003792325